Societal Marketing Concept Essay

People must make a living, right? The food corporations are making their living the same as any other corporation does. All successful companies modify their products and services to fit what the consumer wants. In this case, that means that the food companies must figure out what most people like and then they modify their products to those qualifications. Other than the selling of products and services, it all depends on the consumer. The consumer should be able to limit his or herself. At a young age, it’s drilled into our heads that all things are okay in portions, hence the reason we are told to limit our kid's time on electronics. The same goes for eating the products sold by these large junk food corporations. A person must eat out of necessity, but large junk food corporations do not provide the nutrition needed to keep us healthy, which should deter us away from these types of foods. All in all, this makes the growing obesity problem the

Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.

In today’s society a huge issue is that we constantly hear about the food industry in America. We often hear in the news that obesity rates have increased, or that Americans have many diseases that contribute to being obese. “What You Eat is Your Business” by Radley Balko expresses that people are at fault for making such unhealthy food choices. Others argue that the food industry is to blame for being so unhealthy. According to David Zinczenko in “Don’t Blame the Eater” he blames the fast food industry as well as the consumer. Zinczenko asks “shouldn’t we know better than to eat two meals a day in fast food restaurant’s?” (392). So, who is to blame for American’s eating so much unhealthy food? Should it be the consumers’ burden or the fast food companies? On one hand, as consumers we continue to purchase foods that we know are making us overweight. On the other hand, fast food companies continue to offer high in calories foods.

In the article “The Extraordinary Science of Addictive Junk Food”, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the “obesity epidemic”, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article “The Mega-Marketing of Depression in Japan” that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of “depression” among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protect

As many Americans know, there is currently an obesity epidemic that is sweeping the nation. With more food advertisements, bigger portion sizes, and Americans eating more calories than ever before; Linder makes his viewpoint very clear on how this is negatively affecting our nation. In his article “Fat of the Land”, Linder looks at all of the possible leading factors on who is to blame on the current situation in resulting of more than 60% of adults in America being overweight. The main contributing people to blame for the obesity epidemic is of course, the fast food industry. Linder’s main argument starts with his comparison of American’s calorie intake in the 1950’s, than comparing it to today. With stating the other side’s viewpoint on while advertisements and marketing are always surrounding the world around us; it is not forcing us to do anything. With his basic statement claiming that people will be people and at the end of the day, it’s their decision if they want to eat that 1,000 calorie filled Big Mac from McDonalds. Linder does a substantial job at informing the reader about the many dangers causing obesity, while also persuading them by giving tips to lead a well-balanced, healthier lifestyle.

Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

These powerful alliances requires the consumer to navigate through the confusing food environment and to pay close attention to nutritional facts, labels, and to carefully and consciously be mindful of advertisement of all sorts of media. For farmers, its a crippling business system that destroys their profession. For consumers, who do not make a conscious effort where they shop and what they eat subjects themselves to a lifestyle that can progressively lead to obesity and many other life threatening diseases. The politics of obesity and disease within the food industry is a public health concern.

From 1960-62 to 2005-06 the number of obese Americans almost tripled from 13.4% to 35.1% (Weight-control Information Network 2). These two extreme upward trends might make a convincing case that the extra fast food intake has caused the hike in obesity rates, and it may very well be a good indication, but it is far from proof. Too many things have changed over the years, from the way the average American exercises, to the types of other food that people are consuming.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR.