Society and Stakeholders the Impact of How Unilever Manage Their Interaction F

Lewis, a variety of leadership structures are outlined according to each country. This helps to highlight the vast differences in leadership and management style around the globe, and can aid companies as they begin to forge into the global market.[1] The differences are striking, even between countries with similar cultural backgrounds, like the United Kingdom and the United States of America and demonstrate that in order to have a truly successful business partnership with a different country, you must spend time learning to understand exactly how that country handles business, and how it manages it’s employees. Lewis states, “By focusing on the cultural roots of national behavior, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react to our plans for them, and we can make certain assumptions as to how they will approach

The most useful culture assessment tools available to organizational leaders is the leadership competency tools. Here’s why? These tools relate to diverse cultures in the areas of organizational performance, productivity, and unity. This form of assessment has the potential of uncovering possible deficits in the leaders' different cultures and give the manager an opportunity to overcome perceived shortcomings. The leaders may require additional cultural intelligence training to be more effective. However, Human resource officials select future global leaders because these leaders already have acquired job-related technical knowledge (Daher, 2015). Groups at times often overlook interpersonal skills and cultural knowledge. For these reasons, initial cultural assessments are essential for new leaders.

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

Kreitner, R. (2009). International Management and Cross-Cultural competence. (11th ed.). Management. Mason, Ohio: South-Western Cengage

Rothman stands by the importance of effective leadership in accord with Schmitz, (2012) in “understanding cultural value dimensions in businesses” is significant for an organization. Since Dr. Rothman feels that globalization and new technology have fast, advanced in the last few years, it is also important, like Malonis statement in his article that “companies establishing a global presence devise strategies related to language cultural awareness and sensitivity.” (p. 347). Dr. Rothman understands that the process that an effective leader follows using the skills needed to build up an organization adequately is a combined effort of individuals working together. Recently he made a statement saying, “Ours is an institution that welcomes people from all countries and backgrounds.” It is important that the as a leader that the semantic ethic of any individual that other under their domain treat others that are different from themselves with respect alleviating intercultural conflicts. Knowledge and awareness of cultural values can enable leaders and managers to effectively manage and work through intercultural conflict and interactions (Schmitz,

Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

Through the research performed the staff members of the Global Leadership and Organizational Behavior Effectiveness (GLOBE) project identified four effective dimensions of leadership behaviors that are universally recognized world wide. Ironically these are the

In the article” Making it Overseas” by Mansour Javidan, Mary Teagarden, and David Bowen, states that for developing skills of global leadership, working all in various countries is one of the strategies which people can gain capabilities for cross-cultural issues. However, by gaining working experience overseas is not the only determinant to decide leaders’ success. In order to succeed overseas, leaders need a global mind-set, which includes Intellectual Capital, Psychological Capital, and Social Capital, and each of them are defined by three specific characteristics.

In the current era of globalization, the new economic and political reforms has made it evident and clear that leaders of organization not only need to build trans- global competence, but there is also a need to build cross cultural competence. Cross- cultural competences is known to be enhancement of flexibility and awareness for having the capability and ability for thriving and surviving across the global era as a business organizations (Jonsen, 2010).

Global expansion, Global Leadership, Global Trends, are all important topics in this growing business world, it is crucial to be a leader who is effective in the comprehension of cultural variances between their native country and the countries they are interesting in working with. Businesses know that it is important to have a leader who has the ability to work in diverse work environments (Murmu, 2014, p67). Furthermore, adding to the need of leaders who can identify, understand and correctly address different issues that can arise when doing business globally, such as, culture, religious conviction, and society within each country they wish to conduct business in. The avoidance of making the error of operating under the assumption that all

Cultural differences between countries have strong effects on individual personality and behavior, as well as on organizational culture (Hofstede 2001). These differences can be a significant barrier for an international business leader. Failure to understand and adapt to these differences may

Leadership is a difficult task, and, for it to succeed there has to be a strong leader on board to lead the team. There is increasing challenges to having an advanced management systems and a leadership talent capable of stirring all these emerging and rapidly growing economies. These challenges arise from the fact that people from different countries have their own cultures and behaviors which conflict with others, therefore making it difficult to have a unified leadership. Different economies rely on certain leadership style for them to flourish therefore, it takes lots of effort to choose on the appropriate one and incorporate it into their system (Korotov, 2012).

In times of rapid globalisation and economic development growth, the environment of business has become more and more complicated as a huge number of firms want to globally expand their businesses. Subsequently, the managerial implications of cross-cultural management is the challenge of this development. As Abbe (2007) states, cross-cultural leadership has developed as a way to understand leaders who work in the global markets. Culture is the “software of mind” that can influence people’s patterns of thinking and behaving.

the skill sets and aptitudes to manage in global organizations. These skills include the culture, the

Unilever is operating in a highly competitive and volatile environment. Current economic crisis have made it difficult for many businesses to operate with profitability. Legal requirements, technical changes, and change in the habits of the customers have created problems for businesses. Companies, including us, have to be updated, and continuous R&D is the key solution to many of our problems. An attractive business is one with higher margins and low competitions. Therefore, if the environment where we operate is with higher level of competition and low level of profit margins, our best strategy is to keep customers satisfied and loyal, continuous R&D, cost control, and responsive to our competitors.