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Socio Cultural Presentation

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Presentation on Social and Cultural Environment

Presented by:
Shera Gopaulsingh
School of Business and Computer Sciences
Date: March 21st, 2015

Social Environment






Social environment of business means all the factors which affects business socially. Every business works in a society, so societies’ different factors like family, educational institutions and religion affects business. It includes the culture that the individual was educated or lives in, and the people with whom they interact.
The cultural factors like buying and consumption habit of the people, customs and traditions , tastes and preferences, languages etc are the factors that affect the strategy of the business.

The Nation as a definition of Society
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 International companies often include an examination of the socio-cultural environment prior to entering their target markets. 

Factors which affect social and cultural environment.
 Attitude

of people
 Demographic factors
 Religion
 Social Responsibility
 Taste and Preference
 Education
 Family
 Natural Factors
 Technological Factors
 Income and Lifestyle
 Health and Safety Factors

Main Elements of Societies and its effect on Business….
Family-:
 Family is a basic part of society from the birth of a person and up to death.
 He lives in family so personal decisions of buying and selling of goods affects the family
 In the culture of a family, it may happen that parents does not allow the use of a particular product, then the sale of such product will decrease.
 So businessmen, must analyze different families needs.  Many occasion of family, like marriage of any family member can increase the demand of goods.

Educational Institutions-:
 Educational institutions are also a main part of societies.
 They provide good knowledge, education, awareness, thinking, what should students buy or not to buy.
 Suppose if a student is habitual to drinking coffee and his teacher advice him that this is harmful to his health after his guidance students can avoid drinking coffee after this, the sale of coffee will

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