Socio-Economic Dilemma Of Apple

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When someone thinks about Apple, they realize that it is the biggest company in the world. This is because it has more than $700 billion in market capitalization, more than twice the second company. The immense appeal of the company is based on the fact that is has really embraced this concept of spirituality in the workplace. This is done through this philosophy of design and customer oriented focus. Through these two principles, they have innovated and developed some of the most popular devices people use today. In fact, they have created an almost cult-like following where people are very loyal to the brand and it is clear that it takes its position as seriously by encouraging creativity and being bold in their

The mobile phone market had been ruled by companies like Nokia and Motorola back in the day before the smartphone entered the market. Once Apple took over the market when it launched ‘iPhone’ in 2007, other brands scrambled to ride the smartphone wave. The product became immediately popular among users with the hi-tech features becoming the new benchmark for new phones. The iPhone was the first smartphone to introduce a multi-touch interface and unique internal apps. The iPhone is still a strong device in the market and is one of Apple’s leading product lines. After a lot of competition from companies like HTC, LG, Nokia and BlackBerry, the clear survivor was Samsung. Its Galaxy models have been giving Apple’s iPhone a serious run for money with their covetable features. Apple and Samsung are the largest manufactures of smartphones across the world, together producing 53% of the hand-held devices used in the world (www.idc.com). The devices are mainly aimed towards premium millennial users who are likely to continue buying high quality, high priced devices. This essay will analyze Apple and Samsung’s marketing mix along with a comparison of their promotional strategies, value proposition and key positioning for the same target audience.

Every product within today’s society requires innovation to be successful within the fast moving markets of the world, and that is why I decided to look at the peak of the spectrum - the Apple iPhone.

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

Twenty five percent of all American cell phone users currently own an iPhone as of September 2013 (Bosic). IPhones have become a sense of status to the American people. By owning an iPhone it makes a statement of class, a statement the iPhone has been making since its unveiling. When the iPhone first debuted in 2007 it was priced at $599 and considered a piece of luxury (Kelly). While iPhones can now be subsidized with a two-year contract, the iPhone is still considered to be luxurious (Kelly). Apple’s iPhone has transformed the way American culture communicates, how productive they can be and even their mental capacity, simply by changing the way American view cell phones.

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

pple is a business in today's society well known for its technology. The company created by Steve Jobs, started a legacy to one of the biggest innovations of all times. Starting as a computer company, it soon branched out into many other electronic devices, including smartphones, tablets, music players and television sets. In recent years, Apple has focused more on entertainment and information aspect of their company. It is now one of the world’s largest online retailers of music, streaming video and software solutions, including smartphone apps.

Waste is very important in the fight of poverty. When poverty first started, it was because of waste and greed. That is very similar for today’s poverty, but there are some changes. For one, waste is much bigger than it was today. People now, just take a bite of an apple, and say, “I have had my fruit for today.” For one, that is not an entire serving, and two, you just wasted more than ¾ of an apple.

The global economy at present is such that there is huge interdependence on economies. Both large and small economies are heavily relying on each other. Unlike in the past where business and society appeared to exist independently, there now appears to be a heavy integration between the two. As a result, when one is affected, there is a ripple effect on the other. For instance, the stability of any society will have a direct impact on the performance of business. This discussion has focused on the increasingly complex relationship between business and society as seen through the lens of the Apple Inc.

The first article chosen about this event was focusing on the iPhone’s newest features and how it compares to the last release of iPhones. The newest iPhones are faster, have better camera quality, and feature a structure made out of complete glass. What strikes me is that our society has taken this phone and given it such high regards so that we feel we NEED it. In the article, Manjoo quotes “And while experts said Apple’s lead might slip over time, for now, its advantage remains enormous enough to make the iPhone a must for people who think of their phones as their most important computing device — in other words, you and me and everyone we know”. This symbolizes iPhones in our culture as a cultural object, something we have highly regarded, and by definition is something that has a creator, and “has a shared significance; it has been given a meaning shared by members of the culture” (20). We feel as though we cannot live without our phones, making it a part of our daily lives, and leaving Apple with the upper hand on us.

The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the iPhone ‘Apple’ have a strong bond with it as the phone itself offers Icloud, IOS, style, design and reliability that no other brand can provide them. That’s one significant reason why consumers purchase and stick to Apple’s products. Not only does it provide trust to its consumers but it also includes upgrading the phones to new versions over years. Once a customer sticks with Apple in general they tend to stay with them for a long time.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.