Sociocultural Standards of Beauty

There are beauty standards all over the world, but America has one of the most highest and unreachable standard of the all. In the article “Whose Body is This,” the author Katherine Haines reflects the issue on how narrow-minded society, magazine and the rest of media is depicting the perfect body. The ideal body in America is established as skinny, tall, perfect skin, tight body are characteristics that destroyed majority of woman’s self esteem (172). As girls get older and into their teen years, they have been brainwashed to need to look like the unrealistic, and photoshopped models in magazines and advertisements. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are right in the beginning.

Society and the media have an enormous influence on an individual’s concept of beauty and bodily perfection. Even the “beauty is in the eye of the beholder,” many people allow the media’s influence into their lives, which is a dangerous thing to allow (Vogel, 2015). According to David Newman, author of Exploring the Architecture of Everyday Life, society is defined as the “population of people living in the same geographic area who share a culture and a common identity and whose members fall under the same political authority” (Newman, 2010, 18). The people within a society constantly create and add to the pressure already placed on individuals which can severely alter and harm one’s self-esteem. Self-esteem is

“Never Just Pictures” by Susan Bordo, is about how today’s society is influenced by the mass medias unrealistic ideas of how they are supposed to look. In this essay, the author breaks down the images being showcased by today’s culture concerning the aesthetics of the female body. Bordo also talks about how what was considered ‘beautiful’ or ‘perfect’ before has changed. Lately, the world has been on a craze to look like the air brushed model in the picture. Bordo explains how a lot of people are becoming more obsessed with their physique, and depending on looking thin to make them happy, instead of focusing on being happy and healthy.

Body image is how a person feels toward their bodies, and how they picture what other people see them as. Stereotypes started by the media cause normal women to sometimes feel insecure. This can case eating and mental disorders. These disorders can be dismissed by people that think the victim is just seeking attention, but these problems are real. The media, magazines, advertisements, and other social practices are negatively affecting women and how they view themselves.

For example, the images and celebrities in the media set the standard for what we find attractive. As a result of, leading people to go to dangerous extremes to have the biggest biceps or fit into size 2 jeans. Today, more than 66 percent of Americans are overweight or obese. In the American body, the media idealizes images of the male and female bodies. But, at the same time the media in the form of television, the internet, movies, and print publications is more powerful than before. “We live in a day and age where people make it IMPOSSIBLE for women, men, anyone to embrace themselves exactly how they are. Diversity is sexy! Loving yourself is sexy!” (Strecker, 2015, para. 2).

The increasing and widespread use of media, as well as it tremendous ability to influence its audience, has raised various concerns over the effects the media has on its viewers. One of the fields of increasing concerns is the idea that the media portrays unrealistic body images and that these portrayals have negative consequences on their viewers, especially so for women. Women have always been associated with ideals of beauty and a particular body image. The question arises as to how far the media further perpetuate these models and body images, and what are the consequences of these effects? When the media works to perpetuate such ideals of beauty and body image, the majority of the female population, who do not conform to such ideals and body type, fall prey to psychological issues resulting from body dissatisfaction such as depression, self-hate, negative moods, and emotions, particularly for the younger women. Such negative emotions, when evoked, can lead to negative consequences and actions for the affected female population, which include drastic, harmful steps such as crash diets, self-harm, or cosmetic surgery.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The influence of the media on all aspects of culture and society has been a issue around the world. One of the social cultural aspects particularly influenced by the media is body image. A surprisingly large number of individuals, the majority of which are young women, develop their body image in with the ideas advanced by the media, which judge women’s attractiveness based on how thin they are. Body-image plays a very important role in our individualistic society. Modern beauty image standards which favor thin body image create an unrealistic expectation on young women, often resulting in eating disorders and other destructive practices, like self-harming, unnecessary or elective cosmetic surgery, decreased self-esteem and the use of harmful substances, like diuretics.

Body image may be viewed as the way people see themselves and even imagine how they make look based off how they may feel about themselves. Yet it could also be viewed as the way other people see you. Body image, in medicine and psychology refers to a person 's emotional attitudes, beliefs and views of their own body (Positive and Negative Body Image). According to Positive and Negative Body Image, a negative body image develops when a person feels his or her body does not amount up to family, social, or media standards. Many people feel as if they don’t measure up to the belief of others. People who have accepted the way they look often feel good about their image and would be considered to have a positive body image. One’s appearance may not be measure up to how their family expects it to be or how it is perceived to be in the media, but once people learn accept and be proud of the way they look they’ll be better off in the long run. When a person is measured against the standards of the beauty seen frequently in the media and it doesn’t compare to how they feel about themselves it become discouraging. Having said that, long-lasting negative body image can affect both your mental and physical health which could lead to eating disorders down the road.

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.

Often, people of all ages, race, and gender catch themselves gazing into mirrors for hours, blaming themselves for the way they look, not realizing that the media is actually the one to blame for many people’s body image. Body image is the way people see themselves, or how they assume other people see them. It is not likely to see a plus sized model in a magazine or a model on the runway with blemishes on her face. A person’s negative perception of their own body is not because they think it is wrong to look and be healthy; it is because the media is telling them that being a size 2 with flawless skin is healthy and beautiful.

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

Society follows a norm that requires a general agreement between groups in order to function as a whole. Human beings are social “group animals” (Lessing 1) and need each other to survive with the intention to get along or fit in. These desires to conform “influence our idea about ourselves” (Lessing 1) and people lose a sense of their inner self based on these insecurities. The false concept of ideal beauty of body image is displayed in the media and it pressures young women and men to accept this particular notion of beauty. The role of the media comes into play because it pressures individuals to give in, since they appeal to our need, which is to be accepted. Although, people oppose to media pressuring individuals to conform, it is clear

The unrealistic standards of beauty is hurting this generation of what the media and society thinks a girl has to look like, for many years the media has been trying to construct the ideal image of what a “perfect woman” should look like. They believe there only beautiful if they have long legs, great hair, and curves in the right places (HuffingtonPost2017). Which is not the influence that we want to carry down to future generations of girls who feel like they must live up to the expectations of girls who have the “perfect body”. With media apps being popular in the 21st century, there was a survey done on some of the top media apps, their study #statusofmind surveyed almost 1,500 young people aged 14 to 24 on how certain media apps impact health ( CableNewsNetwork 2017). Body images statistics say 80% of woman say images,

Beauty standards have been socially constructed in diverse and various shapes in every society or culture in the world, and cause people to think they are not beautiful if they do not fit the common standard of beauty that has been set by the society. Most people are pressured into the standard by the social milieu. The people who are different from the socially pursued standard of beauty do not think the standard itself is absurd, but they rather tend to be insecure about their appearance. Once people see the beauty through individual’s perspective, not through the socially constructed standard, they would realize how much they have unconsciously forced each other to be fit in the beauty standard. This is something that I have also experienced. I was not a person who fit in the standard of beauty, and that made me shy and timid. However, once I saw myself through a different perspective of beauty, I could see it as a social problem that unconsciously forces one particular standard of beauty.