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Socioeconomic Effects of Coffee Trade on the Ethiopian Farmer

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Socioeconomic effects on farmers in a volatile Ethiopian coffee market and the promise of the Fair Trade movement

Coffee and Ethiopia have shared a lengthy and highly tumultuous relationship. According to some, their history dates back to the fifteenth century, but it is widely acknowledged that extensive trade didn’t begin until the late eighteenth century (Aregay 1988, 19). As world coffee consumption skyrocketed in the nineteenth and twentieth centuries, Ethiopia’s economy grew increasingly dependent on the industry. By the mid 1970’s, it’s estimated that coffee accounted for a staggering 55% of all Ethiopian exports. This figure has since declined, and today it’s estimated to be somewhere around 35% (Daviron, Ponte 2005, 61-62). …show more content…

This year he expects aound $60 for the coffee” (Gresser, Tickell 2002, 42). Yet again, we are faced with the unavoidable question: if the farmer is not making any money, the millers aren’t making any money and the exporters are not making any money, who is? To answer this, we must look to the roasters and retailers: a group of five corporate giants who purchase over fifty percent of the market’s green coffee beans (Gresser, Tickell 2002, 27-28). Certain analysts have estimated that Nestle earns up to 26% profit on all instant coffee sales (Luttinger, Dicum 2011, 131). The great disparity is made possible by the massive amounts of power these companies possess. Though public perception of the companies has begun a move toward skepticism, it is still largely positive. Corporations work to enormous lengths to ensure brand loyalty. For example, instant coffee companies in the UK spent over $68 million on advertising in 1999. Because they’re aware that the public might not agree with their business practices, they work relentlessly to ensure that we don’t learn too much. Nestle is known for releasing intentionally complex business records that often pool all of their beverage profits, which includes many non-coffee products, into one (Luttinger, Dicum 2011, 118). The end result is a farmer who can’t provide for his family after working day and night to produce a substantial crop. Not only does this poverty-stricken farmer suffer from the unfortunate

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