Sociological Analysis Of Nike Sneakers

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

Three key issues contributed to the disappointing sales. First, internal organizational challenges prohibited the growth of the line. Rigid

The current image of Nike is of a brand which provides goods of all ages for people who are athletic or sporty and have a casual lifestyle with fashionable taste. Their main items for selling are sporting goods of all types which include shoes, shirts etc. however, another image of Nike is that it fulfills the self esteem needs of the buyer as Nike products are not cheap and not all classes of people can afford them. Also Nike is often preferred over other brands as it

Nike tells a story because they inspire and motivate all kinds of athletes to get up, get moving, and accomplish their goals. Nike tells their story through advertising, which is based off of an old age tale where a hero is pitted against a great foe, and after a great struggle, emerges triumphant. The hero represents an athlete struggling to accomplish their goal, and when they do, they become victorious. Nike stands out because of their logo, products, catch phrase, and their sustainable business practices. Nike’s customizable shoe feature, Nike ID, and their sustainable business practice where they transform old shoes into materials is what makes Nike stand out. Not to mention, their iconic swoosh logo and their famous “Just do it” catchphrase

The brand that has consistently been my favorite over the years is Nike. Nike is a brand leader and has demonstrated innovative and creative thinking around its product initiatives. The company has a reputation for consistently producing strong results even during the financial crises by continually reinventing its products. Nike has excelled in creating quality products for not only athletes but for other consumers as well and has excelled in understanding and incorporating the American pop culture into its products and marketing campaigns. The endorsements with athletes such as Michael Jordon, the iconic “swoosh” symbol and the slogan “Just Do It” have made the brand a household name.

Sneakers are sold through many different ways. People may look at a shoe and just want the shoe or they might get it for other reasons. A big factor that plays in the role of the sale of sneakers is the types of people that endorse the sneakers. Many of the bigger named celebrities around the world chose to endorse Nike. Examples such as Michael Jordan who played professional basketball would endorse Nike, which would give Nike huge sale numbers because Michael was the greatest basketball player of all time.

To begin, many sneakers are known history. Many years ago, a pair of shoes was only six dollars and that was technically considered expensive and only the wealthiest people could afford to buy them. According to the article “The History of Sneakers” , it says, “In 1868, sneakers cost six dollars a pair so only the wealthy people could afford to wear them…”. So back then, even the wealthiest people could afford a pair of shoes that cost

To begin, celebrities like Michael Jordan, advertise certain shoe brands. Everyone has a celebrity idol that they look up too, so when a fan sees their idol advertising a product, they are really going to want to buy it. According to source two, “The hip-hop movement helped make sneakers fashionable, and famous athletes like NBA basketball player Michael Jordan turned certain brands into status symbols.” Brands that were once nothing, get turned into into

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Instead of spending millions of dollars on their workers, who are the backbones of making the actual shoes, they are spending it on their advertisements to promote their company. I realize that advertisement is essential to the success of a product, but it should not be at the cost of another human being to make a profit. I know that Nike is just one of thousands of companies that have taken their labor overseas, so that the product can be made at a fraction of its cost. Unfortunately the public sees Nike as a company whose product is worn by the rich and famous, therefore it is something that they would want for themselves. We the consumer enable them to continue this kind of business, because we buy the product. Through global media, we the public are becoming more aware of this kind of exploitation of workers. Overall, I think there is no pride to be found in companies that exploit their employees at the cost of a better profit for themselves. Awareness is going to be the key to hopefully fix it in the near

The sportswear industry is very price sensitive and most competitors prices are about the same. Nike sells its products in Nike shops and the selling of its products direct to the consumers conflicts with other resellers of the brand. Most of Nike’s earnings are derived from selling into retailers.

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike. 3.0 Introduction Nike is the worlds number one sports shoe company. In the US Nike dominates 35% (source: see appendices) of the sports shoe market and its products are sold in more than 140

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.