Observation Assignment And Stereotypes

Like stated before, Aerie shows African American, Asian, Latina, and Caucasian girls in this specific ad. Most advertising directed towards adolescents, pictures white men and women. Jennifer E. Millard and Peter R. Grant examined how black and white women were portrayed in photographs and found that black women are found in more submissive or less sexually provoking poses than white women (659). While most of the women in Aerie’s ad (three out of six) were Caucasian women, the other three models were minorities which is a big step in advertising. Millard and Grant’s study also found preliminary results that black women are underrepresented in photographs and expressed difficulty even finding photographs of black women that would work for their study (670). The fact that Aerie includes not only black women but also a Latina and Asian model is incredibly significant because of the underrepresentation of minorities in fashion

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

Since people are willing to spend as much money to buy the latest fashion trends/clothing materials advertised on a magazine cover, with two romantic couples especially using a lady as the main target, will people be willing to also buy the same magazine but this time featuring two old couples or the clothing material being advertised? No! Even if people can still afford the payment, they will still get rid of the magazine immediately because that’s not the reality they live in. Majority of us based our life on fantasy instead of facing the reality of life. We tends to be more wasteful and portrays the things that weren’t supposed to be. For example, using women as a figure or symbol of sexuality such as the one portrayed on the Blueberry London Magazine. My point in all this, is that when people look at themselves in the mirror, they always see themselves as minority and not majority, in essence that people don’t often look on the bright side of beauty but always look on the dark and ugly side of fantasy. This ad specifically talks about beauty and how it’s been portrayed in the

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Women of color are generally considered beautiful if their of lighter complexion, straight hair and has caucasian features. Ones who are darker are often featured in a jungle- like setting wearing some sort of animal print as if their animals and not humans. Those who create the advertisements are breaking down darker complexion people self- esteem and make them think that they're not beautiful. African- American girls are faced with these challenges at a very young age which has to do a lot media advertising.

The ad has two elementary age girls sitting on the ground. These two girls are different races. The African American girl holds a copy of “Little Riding Hood” in her hands facing the camera. The white girl is

Most of these headlines are fashion centered. They use fashion to appeal to girls find the best clothes makeup and hairstyles. They make it feel personal by claiming to know what will work for you and “your body type, face shape, and skin tone.” They sell their secrets on how to “look great every day.” They dress they’re models in clothes that reflect the theme of the magazine. This appeals to the women’s desire to be in style.

Another detail that suggests that this ad appeals to the need for attention is the image of a recognized celebrity as its main attraction. Just as in real life, the paparazzi are going picture-happy trying to catch the game winning shot of the famous Ms. Richie, because she is the center of attention. And of course, many celebrities who are in the spotlight hate being photographed, which the audience can tell through Nicole’s facial expression. Jimmy Choo is a well-known brand that attracts wealthy individuals, but it is a younger crowd that it specifically appeals too. For this reason, Nicole Richie, who is not more than 25 years old in this picture is the one modeling their brand. She’s wearing a V-cut short, off white dress that you would not see many middle aged women wearing. She is also holding a mustard leather tote to accessorize her outfit. Also, her “bodyguard” which is right behind her is such a weird facial expression, I am not quite sure what emotion he is portraying is in fact a young man too. All the details in this ad clearly appeal to a very young wealthy crowd who is into this kind of clothes and accessories.

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

up about two thirds of the A4 sized advert. The picture is of a woman

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

This ad violates social and cultural norms by replacing beautiful women who normally would advertise cars with sumo wrestlers, a reference to the origin of the cars manufacturer. In an article published in Motor Authority it was quoted that "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is…If anything your eyes seek out the [car], if only for aesthetic relief." (Lienert 2011)

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.