Sociology- Role of Media Essay

Media is everywhere in the world from advertisements to movies. It has created social norms that people have adopted into their lives, but the impact is far greater for women than men. With the help of media, society has given women the short end of the stick by making women believe that they are inferior to men. Today's companies have used media, such as movies, music videos, and advertisements, to objectify women which has had repercussions for the women today.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as

The media has become an essential part of men and women’s lives for years, dating all the way back to before World War II in the late 1930’s. It was said to be that the media during this time injected “values and morals into society” (Jade). In today’s society, there are several different types of social groups. Some of the social groups may be effected by the media and how they portray the perfect woman and some may not be effected because they may “reject the messages that are not consistent with the values of that group” (Jade). There are also several different types of people in this world, some of whom have very low self-esteem or confidence and are therefore affected more by what the media says than others with a higher self-esteem.

Further, the media has played a key role in influencing culture and its values due to its overexposure. Media can be viewed nearly anywhere whether it’s television, social media, or magazines. Each day, the media feeds us with new trends that society obeys. In

Media has long been a way to send specific messages to a selective audience. Magazines, television, movies, ads, and even video games have become a way tell people how they should appear or behave. While not all media influences are negative, most are not positive. Some television shows or movies have programmed gender roles into society’s minds. Also, magazines especially, advertising has distorted impressionable men and women’s body image. These are only two of the many influences the media has on human behavior.

Since its early days, the media have always had a hand at molding who we are as a society. It is an extension of our culture and who we are. It has been a conduit of knowledge and information from person to person. A consistent attribute of media is the desire of the elites to control it and a resistance from people that want more freedom from such influences. Today, it is all around us, affecting most, if not all, of our daily lives. It influences how kids grow up in our society. It creates ideals that we want so much to achieve; labels us in order to promote the consumer culture. Being filled with media all the time, it can affect our society in a way that most people would think are negative. It can be a source of unrealistic expectations, a distorted look on reality, a distorted image of beauty and a reason health to deteriorate, be it physically or mentally. The media is a blessing for us, but one must be careful with it for it will always be accompanied with things that can have a negative effect on us.

Over the past decade, media has become a major part of day to day life for the average person living in the United States of America. Media finds its way into your household in a wide variety of ways, including television, movies, music, and the internet. With society’s growing obsession with media, it is easy to see how it plays a role on impacting the lives of children, women, and men. Mass media effects people’s body image, self-esteem, and the overall way society is portrayed. There is a major link between media and a person’s mental as well as physical health.

The media plays an important role in everyday life for most people. Media can be defined as

The media currently serves many integral purposes in the correlation of the systems and the parts of the society. The media plays a broad role that is critical to the formation and the society set-up in the community. The mass media is the mirror reflects the way of the lives of the people in terms of the politics, Governance, religion, cultural beliefs and the economical status. It serves as the platform for passing relevant and critical information in education, entertainment, technology, business advertising & marketing as well as family issues and relationships.

Media has become a powerful source of knowledge, and a great breakthrough in human history. Who can regret that media is a daily need in our lives. Media has the ability and control to adjust to all levels of knowledge in people. Media helps us to escape from our daily lives and our problems in times of stress. Thou Media as proved to be beneficial by educating, entertaining and informing us, it has also have its downfall, to cause many bad influences to the younger audience. Media has influenced us to conduct bad behavior, breed violence among teens and fear to the public, thus causing a lot of negative conflicts among ourselves. Television, Music, Internet, and more, are just some of the media exposure that needs to be censored and

It's true that the media plays a very important role in today's world than like my childhood days and also it

Hollywood controls most entertainment media consumed by people all around the world. The messages and images portrayed in movies and television shows created by the large production companies affect all those who partake of the media they produce. Entertainment media can be uplifting and enjoyable, however, media normalizes damaging gender norms for men and women.

Mass media has many components. According to Henslin, “Mass media is forms of communication, such as radio, newspapers, and television that are directed to mass audiences (80).” Mass media can teach people about gender, which is the behaviors and attitudes considered appropriate for the person’s sex (Henslin 81). No one can escape the effects of mass media. It is mostly thought that girls are the ones who are affected negatively by mass media, however research has shown that boys are just as affected as girls. How does mass media have a relation to gender? When people use mass media for any reason they are exposed to things, like images, that secretly teaches them what is expected of them based on their gender. These expectations are mainly how they are supposed to look, but it can also teach people about haw they should act or what they should wear. To explore this point further, five components of mass media will be examined.

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.