Soda Advertising Research Paper

“Americans drink 13.15 billion gallons of carbonated drinks every year” Marion Nestle. Most of these carbonated drinks are different types of soda, which when boiled down leaves behind a tar that causes things as stroke, obesity, and heart disease. They have been taught all of their lives that it’s okay to drink soda from advertisements on the television and magazines, or from people around them, but have been told to avoid alcohol whether in school health class, by family members, or by advertisements on the television, which in moderation can lower the risk of both heart disease and stroke. Both alcohol and soda can cause major health problems, however the strokes and obesity from soda consumption

Sofia Vergara has been known to be a representative figure to the Hispanic population. From being a model, actress, to even a business woman she has become extraordinarily popular in the mass media. Recently, she has been branded to be the face of Pepsi advertisements. Specifically, in a Pepsi advertisement done in 2013 where she modeled to be placed in several magazines. Sofia Vergara is seen wearing a tight midnight blue dress to represent the colors of the company Pepsi. While lying down on her stomach, she’s happily drinking on a Diet Pepsi with a straw. The background is shown to have hearts to stress the love towards her Diet Pepsi, and on the upper right hand corner saying, “Love Every Sip”.

Beyonce’ should be able to sell soda. Just because she is famous doesn’t mean that she shouldn’t have the right to sell soda. It should be up to her to do whatever she wants to do. If she does sell soda people would be more likely to buy it. One source explains, “and no matter how many ads you see, or which famous people appear in them, it’s up to you and your parents to make responsible choices about what you eat and drink.” people will argue that Beyonce’ shouldn’t help sell things like pepsi because of it being unhealthy and bad for you but yet people drink and eat things that are bad for you every single day. Another source says, “ but is it fair to judge Beyonce’ for pitching a product that millions of Americans already love? Nearly half

How is this plain old bubbly drink, soda, such a huge controversy in New York? The new soda ban is the answer. Soda isn't being banned completely. But at many of your favorite food places the maximum amount of soda that is allowed to be purchased is a 16 ounce cup. Back and forth, is this a good thing or bad? Believe it or not the soda ban will actually be beneficial to a serious and fatal health problem you yourself might not even know that you or somebody close to you is suffering from. This extreme health issue is known as obesity and more than 1/3rd of our population is suffering from it today. Dr. Joel A. Forman, a board member and professor of medicine has been quoted saying "I can't imagine the board not acting on another problem that

Mayor Bloomberg idea of banning of large sugary drinks is not a good idea. Citizens of New York City feel like banning soda revokes their right to make personal decisions. Statements have been made asking why not increase the education of healthy choices in school and other public establishments rather than just banning large sugary drinks. A major issue the citizens are facing is that if they ban soda, what could they possible ban next? When they can just start banning all the unhealthy ingredients they put in our food and lower the prices on organic food.

In a culture of ever-changing media, the most constant mover of product has always been white women. Companies spanning many industries are guilty of selling sex, and Coca Cola is far from an exception. Ads are in place to, “pursue attraction to people’s fantasy aspirations…” allowing consumers to become inspired and ingrained in them. These two ads from Coca Cola pander to the fantasies of the average Joe through placement of women that fit the paradigms of societally normal beauty front and center to draw the eye of the consumer to their product. By the time The Coca Cola Company had a successful means of distribution in the United States, World War II was at the doorstep causing citizens to have to answer a call to arms, however, “...the government told the women to go back home to be housewives. The advertisements may have contributed a key in encouraging this. Women were employed as a way of selling products and represented in distinct social-classes to give their brands a further worldwide attraction mainly to other proletariat people.” At this time, advertisements were known to, “…pursue working-class women because they never had sexual appearances,” as displayed by the older Coca Cola ad from 1939, found through the “American Memory Project” from the Library of Congress.

Obesity has become a real problem in countries around the globe, in America especially. Corpulence, when seen so widespread, is an epidemic and it is one that needs to be rigorously helped. Soda is a large part of Americans’ lives which is unfortunate knowing what it can do to you. These laws to be passed in New York that bar the use of food stamps for excessively sugary beverages are hopefully a step in that direction. However, soda is not the only cause for people’s rotundness. Many factors including fast foods, junk foods, and the egregious amounts of sugar in too many products also contribute to this sweeping problem. So my question is this: why stop at sodas? New York could really set a precedent if they bar the use of food stamps for

Whether we are male, female, white, black, republican or democrat, the government will weave its way into the life of the citizen. Today, the government is beginning to grow exponentially, and are now able to control our basic rights and freedoms, it can even regulate what we eat. These rights go from what size of soda we drink to whether we can eat fatty foods. The government should remain out of what citizens can eat because it limits our choices and freedoms and will put many businesses out of business.

Cupertino needs a soda tax to decrease the consumption of soda. Having a soda tax is like a food chain. By putting an additional tax sugary drinks with high calories and low nutrition we can lower the amount of purchased soda. Cutting back on the consumption soda can result in a healthier lifestyle. A healthy lifestyle can increase one's lifespan by 10 years. If we can get people to drink less soda the risk of obesity will decrease. If obesity decreases, the risk of high cholesterol and heart attack decreases. The chances of diabetes will also decrease. Once these health issues commence to fade, the government will spend less money on healthcare and more money on schools. More money for schools will allow students to have a better education.

In america people drink sugary sodas every single day. Just because we put labels on our drinks warning everyone that it can cause these things like diabetes and obesity. If someone likes a soda it doesn’t matter what’s in it. I think if i like something so much i would probably already know what is inside it and what the drinks can do to me. Labels will not help people stop drinking the sodas, it will just let them know what lies ahead.

All people have their own opinion stating whether or not they agree with beyonce selling or advertising the product of pepsi, but however my opinion on things are completely different. My opinion is beyonce should not be selling pepsi products at all, considering she is all about healthy living. So for her to be all about healthy living and selling or advertising pepsi

Do you think a celebrity should promote soda? Beyonce is a celebrity that a lot of people know. That's why the company chose her to help them sell their product more, that product is pepsi. All these companies ask celebrities to advertise their product because they know that the celebs are well known by their fans and will buy what the stars have. Even though soda isn’t very healthy, at the end of the day, it’s the people’s choice to buy this product or not. The celebrity just advertised it.

Obesity rates are increasing in the past few years due to unhealthy living decisions made by families. One suggested solution to this was made by the mayor of New York to implement a soda ban. This would ensure that soda could not be sold in cups over 16 oz (although there were exceptions). This will not help the city at all because people will be able to order more drinks or buy drinks from a different store. The soda ban should not be enforced; instead, we should provide healthy living classes in high school to teach kids what they should eat; so that we can target the obesity problem at a younger age and decrease the numbers.

What could possibly be more American than apple pie, baseball or the anonymous World War II kiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism.

In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.