Soda Drinks

Satisfactory Essays
The last stage of the product life-cycle is the decline stage. I have chosen the Soda drinks for this stage due to many reasons. The demand for soda drinks is waning down in many countries due to their high calories and malnutrition. In this stage, demand will decrease and companies will reduce prices and some of them will discontinue their operation. Diet sodas such as PerpsiCo and Coca-Cola brands number one in the soda market, their sales declined for the 11th consecutive year in the U.S. The volume declined 0.9% in 2014 and 1.2% in 2015 with all the three biggest players falling demand (Kell, 2016). In this stage, the most soda drinks company continue providing high quality to sustain their brand and shifting to low calories or diet beverages.
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