Soda Stream Essay

Firms in other industries offering substitute products – The main substitute is tap water. Until consumers become less concerned about the quality of their location's tap water, the bottled water industry will remain. The large companies are also the companies that offer the substitute products. Soda, coffee, any drinkable liquids are more than likely sold by pepsi or coca-cola. This force is not only weak for this reason but also because it appears that consumers are on a trend to remain health conscious and therefore will steer away from soda.

     PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and

The existing concentrate business is largely controlled by Coca-Cola Company (Coca-Cola) and PepsiCo (Pepsi), together claiming a combined 72% of the U.S. carbonated soft drink (CSD) market sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For more than a century, Coca-Cola and Pepsi have maintained growth and large market shares through mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry structure.

Currently, the main competitor is Pepsi which also has a wide range of beverage products under its brand. Both Coca-Cola and Pepsi are the predominant carbonated beverages and committed heavily to sponsoring outdoor events and activities.

PepsiCo is a company that owns a variety of products. Some products include, Gatorade, Pepsi and Diet Pepsi, Naked juice and Tropicana juice. Through commercials and social media, these products are advertised to seem a lot healthier than they are. Because of false advertising, people are buying the products, thinking they are healthy and will not affect them, but in reality, the product is actually hurting them. Most Gatorade commercials include famous

Jones Soda Company (JSC) is an independent Canadian company for beverage manufacturing that was started by Peter van Stolk in 1996. Its unique style was evidenced by its use of bottles that resembled classic beer bottles and by pricing higher than for regular soft drinks. Despite its small size, the company has enjoyed huge success in the soda market. However, just like any other beverage manufacturer, the Jones Soda Company has to continue reinventing the wheel and come up with new product to meet changing customer needs. To achieve this, Jones Soda has come up with a health drink to be marketed to the public.

With Pepsi having beverage and snacks a competitor of the company will have to have beverage, snacks, and more. The competitor will have to add more just too top Pepsi sales. The company must be a step or two ahead of the game at all

They say life is short, eat dessert first. Now thanks to the innovative people at Maine Root Handcrafted Beverages, you can. At the request of the Marketing Director for Maine Root Handcrafted Beverages, the following is a competitive marketing analysis to determine a new flavored soda’s potential success. The analysis focuses on our primary competition, factors that support our recommendations for maximizing the profit-making potential, and successfully compete in the new market.

First, to set our boundaries of the industry, I will set the boundaries of the carbonated soft drink industry. The carbonated soft drink industries are companies that are in the production of soda products, sports drinks, and energy drinks. The production and distribution of carbonated soda drinks can be broken down into four separate sections: concentrate producers, bottlers, retail channels, and suppliers. The first section is the producers of concentrate syrups. These are companies like Coca-Cola, Pepsi, and Dr. Pepper who specialize in creating the concentrates. The second groups are the bottlers of soda products. The bottlers, buy concentrate from companies like Coca-Cola, then add carbonated water and other sweeteners, and then bottle the product for delivery to retailers. The third sections are retail channels. Retail channels are supermarkets, fountain outlets, gas stations and other stores where soda is sold to end consumers. The suppliers to the industry make up the last of the major players in the carbonated soft drink industry. The suppliers in the industry supply both the concentrate producers and also the bottling. The soda production industry has a fairly concentrated market with two major companies accounting for 70% of the market share. The Coca-Cola Company is by far the leading company in the industry with over 40% share of the market. Its closest competitor is the PepsiCo

The PepsiCo continued to expand its reach by picking up Gatorade and Sobe. PepsiCo Inc. is the fourth-largest distributor of beverages and snack foods, which provides a continually increasing stock for its shareholders. While shareholders are being taken care of, Employees are also on the priority list.

There are a lot of soda companies out there, even though not all of them are similar, especially their marketing strategies and how they give use of their websites. A couple of the mainstream companies are Coca-Cola and Pepsi. While some people will make a very strong case that they are very different in taste, this is especially true with their websites and the way they show themselves.

- Not only producing Coke, Coca Cola own more than 500 brands in over 200 countries or territories in the beverage markets. They consider the customers’ needs and sell products for each group of people in each period of time. For instance, Coca Cola introduced Tab (1963) drinks to meet the needs of customers who are in the diet and then developed it into a new successful brand – Diet Coke (1982). Another example is that during the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among others.

Pepsi recently announced that they are releasing a new soda brand to be named 1893. Although no other official information has been released besides the name, it is said to be a “premium” soda to complement the company. The name “1983” was chosen because that is the year one of the main creators of Pepsi was born, Caleb Bradham. He created a beverage “Brad’s Drink” that would eventually change its name to Pepsi. Last year Pepsi came out with “Caleb’s Soda” which is marketed as a more premium soda, so sources are assuming this one will follow suit. Both sodas are named after Caleb Bradham, who created the original drink as a more healthy soda to aid digestion without the narcotics or caffeine (before the company would add it later on). This new product is being launched as Pepsi consumption sales are declining. The company also announced it would be releasing a “Stubborn Soda” line that will be offered to buy at select places.

According to PepsiCo SWOT, “it is better equipped to satisfy the needs of customers with a wide variety of successful products” (2008). PepsiCo managed to present almost every type of drink and food brands. The merchandise that is earned is the majority of their revenue. This makes them extremely at risk to change any of their marketing products. However

The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North America (herein referred to as the ‘Company’) sells several brands of consumer beverages in the United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.