Soft Power Without Hard Power Is No Power.

1117 WordsFeb 17, 20135 Pages
Soft power without hard power is no power. In the early 1990s, Joseph Nye’s book Bound to Lead: The Changing Nature Of American Power ignited a huge discussion among society of the need to transition from America’s traditional use of hard power to something more benign which he termed soft power. Before looking at the two branches of power, we first define power as the ability to do something or act in a certain way. As Nye had pointed out, nations can wield power in two forms, soft and hard power. Soft power, as coined by Nye (1990) is defined as “the ability to get what you want through attraction rather than through coercion.” In contrast, hard power is seen as the use of military might or economic sanctions to coerce others into doing…show more content…
Being able to perceive the nature and its ambiguous relationship with hard power is crucial in this new changing age where a country’s respectability and image is transient. Knowing how it works and its true form would better inform governments how best to intertwine them into their country’s national strategies and better forecast the effects of its use. We will start to see the rise of soft power that in fact is more reflective of hard power. 997 words References: Bially Mattern, Janice. 2005. "Why 'Soft Power' Isn't So Soft: Representational Force and the Sociolinguistic Construction of Attraction in World Politics." Millennium, vol. 33, no. 3 (June), pp. 583-612 Fan, Y. (2007) ‘Soft power: Power of attraction or confusion?’, Place Branding and Public Diplomacy Vol. 4, 2, 147–158, Palgrave Macmillan Ltd Nye, J. S. (1990) ‘Bound to Lead: The Changing Nature of American Power’, Basic Books, New York, NY. Nye, J. S. (2004a) ‘Soft Power: The Means to Success in World Politics’, Public Affairs, New York, NY, pp. 7–8. Nye, J. S. (2004b) ‘The benefit of soft power’, HBS Working Knowledge, available at
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