Software Industry Overview of Global Marketing Channels

Adding an e-commerce channel creates the possibility of a backlash from retailers, brokers, agents, and other intermediaries. The question is how to sell both through intermediaries and online.

“A distribution channel strategy enables us to sell to customers in geographical areas or market sectors that the direct sales team cannot reach. We can choose from a number of distribution channels, including wholesalers, retailers, distributors and the Internet. Each channel gives us different options for dealing with customers and prospects. However, to ensure that our distributors operate effectively on our behalf, our strategy must incorporate the right level of control and support.” (Linton)

366). The Vertical market is based on specific industry sectors, such as the computer manufacturer Dell’s inclusion of chip maker Intel and AMD into its exchange. The Horizontal market is a wider supply market that cuts across several industries, such as FedEx and UPS providing transportation and logistical exchanges for a wide variety of businesses. The Internet provides an immense resource value to both markets. In the vertical market, the dominant resource benefit is derived from the lower costs of buyers’ operations, lower inventory requirements as well as the removal of distribution channel blockages such as agents and brokers where a Just-in-time (JIT) manufacturing is complemented. In the Horizontal market, the Internet provides: expanded market reach, increase liquidity in the market, reduction of geographical and logistical barriers and more.

A unique electronic infrastructure means a wide range of businesses can transact their e- business via the client's service, the Internet for example.

Firms distribute their product through multiple distribution channels which include direct and indirect channels. The channel in which distribution function is grouped by a supplier and one or more of intermediaries, is known as an indirect channel. However, a direct channel distributes products from producers to the users directly without introducing any intermediaries. Many reasons can be presented for the firms to adopt multiple channel strategy because advances in information and manufacturing technology have encouraged multiple channels. However, multiple channels for distribution of the products in the market arise many challenges and one of them is the

As it does with in-customer operations, the Web opens both new channel opportunities and new dimensions of customer service. However, this newly created channel must maintain the fit between a company 's account set and its business model. All too many companies lose sight of this critical factor as they indiscriminately pursue incremental revenues. Dell 's direct-to-customer channel strategy certainly is a breakthrough in the industry. In the early stages of a technology product 's lifecycle, distributors are important for supporting new adopters. Dell has discerned a lucrative set of high-end customers that were ready for direct distribution with arm 's length customer support from help lines. An innovative direct channel strategy gave Dell these crucial elements of its powerful business model: Ø Real-time customer feedback and market insights Ø The ability to "sell what you have"--that is, using day-to-day pricing and sales incentives to shift demand toward products that are currently makable Ø Extremely crisp product life cycle transitions Ø Elimination of the obsolete and excess dealer stock that plagues the non-direct competitors Ø The ability to control pricing on a real-time basis. The capabilities were rooted in each company 's core business processes, many of which focused on supply management. The new supply chain masters consolidated their supplier bases in

All the factors that are external to the organization form the marketing environment for it. These factors also form the marketing environment when we talk about it in a global context. These factors cannot be controlled, even though the marketers can influence these factors to some extent.

what our distribution channels 0:03 dispute in channels at the means by which businesses get products to their 0:08 consumers 0:09 distribution involves links in a chain of distribution 0:13 as products are sold between different businesses on route 0:17 to the final consumer there are three main types of distribution channel 0:22 one direct to the consumer to 0:26 to the consumers via retailers 3 0:29 to consumers via wholesalers and retailers 0:32 let me say little about each day 's firstly 0:37 direct these products with relatively low volume sales 0:42 are often sold direct direct says could be made online 0:46 through mail order or two shops owned by the manufacture 0:50 businesses selling direct do not rely on shops 0:54 or other in two majors to sell their product well-known examples have 0:59 businesses that sell direct to the consumer 1:01 are direct line insurance and Dell 1:05 computers distribution via retailers 1:10 large retailers often purchase goods from manufactures 1:15 and sell on to consumers this method a distribution is sometimes called 1:20 modern distribution products reach consumers feel one into majorie 1:26 large retailers have enough buying power 1:29 to negotiate bulk discount prices with producers 1:32 to produce a benefit by being able to concentrate primarily on making the 1:37 product 1:38 without needing complicated distribution systems 1:41 to splice thousands or millions of customers 1:44 produces just distribute too much smaller number

Distribution channel is the path that a product takes from producer to consumer. In today’s modern world distribution channels of varying length and types exist. A direct channel of distribution is the one in which the producer sells the product to the consumer directly. It is the most simple and shortest path. Internet is a form of direct channel distribution.

The e-commerce in many industries added more pressure to the physical distributors and dealers of goods and services since it became more user friendly and convenient to order these goods and services online from various resources while comparing the prices at the same time.

I began my research by investigating each software company. Next, I searched through trusted media sites, industry reports, Corporate websites, user forums, and review sites. Furthermore, I researched any statistics regarding the success and change of the software companies.

The Indian Software Industry has grown from a mere US $ 150 million in 1991-92 to US $ 5.7 billion in 19992000 to a staggering US $ 47.3 billion in 2008-2009. Poised to become a US$ 225 billion industry by 2020, the

We intend to sell our products via online ordering and deliver with our own sales force.

E-sourcing use the internet to make decisions regarding how and where services or products are obtained. E-marketplaces play an important role in this activity, since the price and availability of products from multiple suppliers can be checked from a single point. Another benefit for E-marketplaces in terms of product sourcing is that not only they provide detailed product information from existing suppliers, they

In 1998-99, the domestic software market has been estimated at Rs. 49.5 billion (US$ 1.25 billion) and this does