Soichiro Honda – Innovative Leader

Performance: The end product must perform and fulfil the need with which it is conceived.

innovative products but functional products because it offers great variety and low profit margins. In

White says that “to produce a new vehicle it takes three to five years” (332), but he neglects to prove this information with ethos. The author later defends the automakers by stating “that doesn’t mean auto makers and their technology suppliers aren’t serious about rethinking the status quo” (333), therefore, he could confuse the reader with mixed opinions (332-333).

supplied at a time and of a quality that meets customer requirements. (30 – 50 words)

The blueprints for modern cars were perfected by the Germans and the French in the late 1800’s. In the first part of the 1900’s Americans dominated the industry. A man by the name of Henry Ford created mass-production techniques that became standard for three companies. Those three companies were Ford, General Motors, and Chrysler. They were the biggest companies by the 1920s. During World War II and afterward car production by the Europeans and Japanese soared.

“Henry Ford the founder of the Ford Motor Company had a great vision, to create "a motor car for the great multitude." Thanks to the invention of the automotive assembly line his dream came true and many middle-class Americans could afford to buy an automobile. The cheaper production of cars increased

The year is 1903, America is in its prosperous time and a man named Henry Ford emerged and makes something that will change the world forever. It was a horse and buggy, but without the horse, he made the automobile. The impact the Model A Ford had made was that the country was prospering and the people had money. The automobile even made the country build roadways so the automobiles could move faster than going on dirt and mud. So the people could get from point A to point B faster than the horse and buggy. The man that made the automobile became a very wealth man and helped the nation with being more advanced than all the other.

To have an impressive manufacturing criteria that will be met for proper uses of items which need to be bought through online internet and there is manufacturing that has become part of the industry that will benefit you as you won’t have to worry about consistent requirements you will have to consider as you look for items that get sold on this online store for your use and consistently provides you with items you as a consumer will want to insist on using.

Motorcycles have been marketed as the masculine, mobility and freedom machine since the early 1900s. Crusier Thorr is no different. It is a high-powered, efficient motorcycle modeled after the God of Thunder himself. Cruiser Thorr is prized for it strong, honest and dependable product design; however, with the changing demographics of its target market, the company has hired a new Marketing Manager to re-market the high-end bike to a younger market. This paper will describe the decisions made by the new marketing manager and the company’s attempt to re-invent their marketing strategies to push this bike into a demographically

Also Honda Motor Co. follow one of the important concept called Holistic Marketing which is the key indices for a company. It follows the Integrated Marketing i.e company tried to work simultaneously on product, services and marketing extensively. The company’s product was well established in the market from previously, they followed to advertise their product so that it can reach to the customer and they prefer their product

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

Regardless of their emergence in the market in the year, in 1903, Harley-Davidson together with the motorcycle industry did not have an easy start until the end of the Second World War. Many people used motorcycles during the period the war took place. Harley-Davidson was instrumental in supplying around 90,000 motorcycles to the American military during this period. Many veterans opted to buy motorcycles after returning home. This is because they enjoyed riding the motorcycles during the war and desired to continue riding them after the end of the war. This generation was called the "baby boomers" and became the primary target for Harley-Davidson to market their products.

It is aimed at the broad mass market and involves the creation of a product or service that is perceived unique throughout the industry. The company or

* High Consumer loyalty * A clean price * Unique designs * Innovations in automation and assembly * Promising designers were adopted *

Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are