Solar Power Appliances

2182 WordsJul 27, 20169 Pages
Introduction Founded in 1987 by a professor of electrical engineering at the University of Stanford, the SunPower Company has lived to beat adversities and emerged as a formidable force to reckon with in the provision of solar energy in the past few decades. Markedly, Dr. Richard Swanson acted on a market gap and spearheaded the company’s establishment from a research and development corporation to a fully-fledged production firm that produces and sells solar panels globally. Owing to worldwide warming and climate change, there have been entrants in the same line of business that compete with SunPower. As a result, a reduction in the company’s market share occurred over the past decades. In its initial life stages, SunPower signed two…show more content…
For instance, it registered a maximum of 600 MW solar cells in the year 2010 alone. Despite its marked development, the SunPower Company still experiences aggressive competition from larger solar cells producers in the world. Since solar energy is a permanent solution to concerns on climate change, there have been scores of entrants into the same line of business. For instance, the company faces stiff competition from the Asian and Middle East countries. Some of its main competitors include Sharp Solar, who is the chief competitor, Q-cells, REC Cells, First cells, and Sun Tech among others. All considered, this paper presents an analysis of the simulations done from 2007 to 2025 on a two-year interval. In other words, it presents the results obtained from 2007 and projected forth to 2023. The study also indicates probable decisions to make on the pricing strategies and marketing approaches among other financial recommendations to beat the rising competition. Results Obtained From Two Simulations from 2007 to 2025 Simulation 1 Period Gross Margin Capacity Utilization Return On Sales Market Share New Entrants 2007 0.28 1 0.02 2.4 2009 0.3 1.25 1.25 3.41 2011 0.33 1.25 0.14 3.66 2013 0.37 1.25 0.17 3.58 firm1 2015 0.4 1.25 0.21 3.58 firm 2 2017 0.43 1.25 0.25 3.48 firm 3 2019 0.47 1.25 0.31 3.41 firm4 2021 0.5 1.25 0.34 3.49 2023 0.54 1.25 0.38 3.07 Simulation 2 Period Gross Margin Capacity Utilization Return On Sales Market
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