Solo Ad Analysis

In the summer 2015 edition of Southern Living, the sleep aid medication, ZzzQuil, attracts attention of adults who have trouble sleeping. Since the ad is in a Southern Living magazine, it will be viewed by people standing in line at grocery stores or by those who subscribe to the magazine. ZzzQuil is a non-habit forming sleep aid for the relief of occasional sleeplessness that helps you fall asleep quicker. This ad catches the attention of people who may have trouble sleeping due to its size, detail, and imagery. The top of the ad is a dark sky with a white crescent moon that complements the white text at the bottom, and while the reader’s eyes go from the top to the bottom of the ad, the picture in the middle is the most important and draws

What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.

The psychological appeal for the ad is Logos, an appeal to logic or reason, providing evidence facts and or statistics although the facts can be false. In the ad you hear a voice saying “no food lowers cholesterol more” and that is the “number one seeling plant sterol plant spread in Australia.” While hearing the narrator list off facts you see an animation that shows a diagram of how the spread works showing he butter forming a net and blocking off the cholesterol while a large stamp appears in the bottom corner of the screen reading “clinically proven” while the narrator emphasises reading that line so it stands out and sticks in your memory. Now next time when you are in the supermarket purchasing a spread you are attracted to that product

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

The Son Doong Expedition Tour is one of the most favorite tours I desire to explore. This ad appeals to my pathos simply because Son Doong is located in Vietnam where I was born and raised until the day I got married. Too many sweet memories I got in the past seem to appear in front of my eyes when I am looking at this ad. It can bring many strong emotions to me and makes me feel homesick. As Vietnam is my motherland, I am feeling proud of Son Doong as one of the world’s largest cave.

Don’t you think that some commercials on the television just get to you? Even though the product is not really a necessity but you still think that you can’t stay without the product. The creators of those commercial knowingly create a situation using specific characters such as famous people who you follow or someone who you want to be like to convince you that they know you and they completely understand what your need is. The same way the commercial “Unsung Hero” by the Thai Life Insurance uses different characters to represent different age groups just to reach out to as many as people they can. The commercial uses rhetorical appeals and many other elements of language to show the audience that they care about the audience more than what the audience has to offer.

Mount Franklin’s “Add a little sparkle” and Solo’s “Legend of the lemon tree”, have the same similarities and also have lots of differences, for example they both have a ‘sex appeal’ to grab the audience’s attention. They both have the same idea to persuade the audience, they trying to get an eye catching ad. With Mount Franklin ‘”add a little sparkle’ for example its meant to make you feel like its refreshing by all the water and nature you can see in the ad, and in Solo “Legend of the lemon tree” they have a man that is exaggerating and can do really anything and they have an eye catching view to the ad by exaggerating. Both of these ads have lots of exaggeration and they both have these slogans “Legend of the lemon tree” and “Add a little sparkle”.

The chattering world of Ads R Us is engaging another world, by using strong techniques and words such as technology, Privacy, and Q-plague which help the reader image another world. The book Ads R Us published in 2006 is using these words to create a whole other world, showing what Taylor and Barrett are going through in their everyday life.

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

The peeta ad was ineffective because it talk about child abuse but its accually a animal rights group. And it also sayin small print fight the fat go vegan thats 3 defferent subjects.its ineefective because its a animal rights group trying to pursuade us to fight the fat and go vegan which is to not eat meat and go vegan. And that feeding kids meat is child

You and I seem to have similar views. I think the three main characteristics of the MikMak ads would be entertainment, briefness, and inexpensiveness. The entertainment feature basically includes comedians acting and making a product appeal to customers. People like watching short funny videos all the time on Snapchat and Instagram so it is a great idea. The briefness attribute is a great concept as well because classic ads are too long and tend to bore people, however short and funny video clips attract customers and help a company gain reputation. And last but not the least, products are very inexpensive, less than $100. Moreover, the filming and producing costs are lower compared to others, since the ads are being filmed in

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

360i, BBDO New York, Direct Agents, Fullscreen, McCann New York, and R/GA are ad agencies located in New York that have won awards for direct response videos within the past three years.

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.