Soloflex Advertising

She explains that advertisers include texts and images that charm the values held by consumers they wish to attract (246). For the remains of the paragraph, she continues about

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Most people, don’t stop and think how advertisers persuade you to buy their product. After reading Advertising’s 15 Basic Appeals, by Jib Fowles. I’ve learned that advertisers use one or more appeals in their ads, it can be used positively or negatively. While observing the tridents gum ad, it was obvious that the ad contained the need for sex, personification, and affiliation.

When someone looks at an advertisement there is more that meets the eye than just pictures

Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

However, the ad is also ineffective and not persuading the audience by showing a fit muscular guy to represent the males by leaving behind the male costumers who do not look like the athlete (the man) shown in the picture. This demonstrates that the ad fails at using ethos by only focusing in one body type and not

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Themes of gender stereotypes have been prevalent in the advertisementindustrysince the beginning of advertising. It used to be more obvious, but in today’s world it is a lot more subtle. At first glance a lotofadvertisements don’t seem to be conforming to gender stereotypes, but when you consider what is in the advertisement and really think the message it has youcan see its stereotypical undertones. This is the case with the Smart Water advertisement in the June 2017 Men’s Health magazine. At first glance,it just looks likea harmless advertisement ofJennifer Aniston out with a dog while drinking Smart Water. But when you look closer you realize the advertisement is selling a lot more than just Smart Water. The advertisement depicts an ideal life for a family man. With thecaption “Running mate,” the advertisement implies that the reader is going on a run with Jennifer Aniston and their dog while using Smart Water to stay hydrated. This “running mate” advertisement for Smart Water conforms to gender stereotypes and expectations by creatingan unrealistic beliefof having a picture-perfect lifefilled with family, health, andhappiness. This is illustratedby presentinga“naturally” beautiful, happy, and healthy womancasually drinking Smart Waterwhile exercising outside.The presence of Jennifer Aniston and a dog as one of the advertisement’sfocuses, second to the Smart Water bottle, tells the viewer that this water will help you be happy by findingthe ultimate girl to settle down

They knew, not only how to appeal to public demand, to create images that their audiences would find appealing – as mentioned earlier in this section – but also, how they could influence and change the opinions of those whose sentiments they were supposed to appeal to. Briefly, it seemed as though the artists were extremely aware of the effect their advertisements had on those who viewed them. The ability to influence, not only the consumer habits, but also the opinions and beliefs of the people exposed to their ads, was something all the graphic artists realized as a power they possessed. In fact, the designers acknowledged that being able to influence opinion through their creations is what made them successful in their respective fields. They stated the need for the consumer to become enamored by the idea being represented in the ads. In other words, a successful advertisement involves more than just getting the target to purchase the product being portrayed, it requires that the person seeing it be sold the lifestyle that the image champions, implicitly or