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Soloflex Advertising

Decent Essays
5. After finding a small group of ads that rely upon little or no body copy, I’ve found that the common features that underlie the marketing strategies of such ads include very detailed and colorful graphics. The illustrations are often striking, and catch the reader or viewer by the eye (in the same way that large font, or a catchy phrase would if there were words on the ad). These ads mostly appeal to the need to nurture, for guidance, to achieve, to escape, and feel safe. Though cliche, a picture is worth a thousand words, so these ads vary in their appeals because their illustrations have so much meaning behind them. They appeal to all age groups, sexes, social statuses, and more. Their graphic aspects are considerable in their efforts to catch the attention of viewers and hold it for as long as they can to…show more content…
The soloflex ad demonstrates the truth of social critiques charges and is one of the many ads that perpetuates gender and racial stereotypes, particularly by its illustrations by twisting a societal cliche from “A good man is hard to find”, to “a hard man is good to find” in order to promote an exercise machine. What this does is group half of the population on earth (males) and labels many of them as not-so-good men. The front of the ad illustrates a heavily built African American male and promotes him as a “hard man”. This only fuels societal expectations and pressures of what a man’s body is supposed to look like, even though very many men are healthy, but do not necessarily look like this. Also, the Bell telephone ad perpetuates unrealistic and highly sexist ideals by illustrating an uncomfortable looking “businessman” with a child and dishes in his arms, with a woman at a desk, answering the phone. The ad reads, “Madam! Suppose you traded jobs with your husband?”, as if it’s unreal for a woman to possibly even have a job at a desk, or for a man to be a stay at home dad. It goes on to promote their telephone in the kitchen, but in a purely sexist
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