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Solomon Asch On Conformity

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experiment three years prior; a group norm is usually adopted in unfamiliar or unclear situation, because opinions and facts are formed from the information available (informational conformity). Solomon Asch conducted one of the most famous studies of conformity in 1951. The problem, he believed, was there was no correct answer to Sherif’s experiment; so judging conformity was vague in terms of data (Asch 1951). In answer to this issue, he devised a study to distinctively judge the conformation of the participants. Using 50 male college students, Asch placed one participant with seven confederates, who had previously agreed on their answers, and asked each person to state which line out of three options was the closest to the sample line given.

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