Solution for the Decline of Circulation of Newspaper

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

Ans: Yes newspapers eventually have to get into business of selling Kindle-type devices, such as electronic readers designed specifically for newspapers as now a days most of the news companies already have their own website that provides news to the public with the help paywalls that charge certain money, introducing such devices like kindle may make it easier for the general public to read news any time any

With all of the new platforms of media, our world is evolving faster than ever. New technology allows us to have fast and easy access to breaking news. The challenging task for journalists

The main challenge that news and media outlets face every day is technology. There are several categories under technology that affect how successful an outlet like USA Today can be. As technology advances, we are moving toward electronic versions instead of print because of faster access with lower costs. As it takes less money to start a website to promote information than it does to start a print version of a publication, today there are many more sources that consumers have access

The opportunities and challenges in today’s economy which have affected and are still affecting USA Today is primarily due to our technology-driven society (Ferrell and Hartline, 2014). In a generation where information is easily accessible through a mobile device or PC, few people think about leaving their homes or walking in a store to purchase a newspaper. The innovativeness of social media is a great method of communicating with millennials;however, USA Today must ensure that the stories reported are those that will intrigue this target group. In a 1997 article by Fabian, USA Today is seen as a news source that delivers boring and unentertaining news. The paper is also referred to as a sleeping pill, rather than an informative source of

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

The early 1900’s could be called the consolidation era as technological changes and competition for advertising dollars increased the competitive drive for circulation numbers. In response to these changes, many newspaper chains grew as smaller newspapers were gobbled up and absorbed into the chains or became obsolete. Complementing the glitz of the roaring twenties, a new form of journalism emerged that appealed to a different type of reader with its illustrious smaller size. But, as economic conditions worsened into the 1930’s, circulation increased while revenues did not. This is mostly due to advertising dollars being split between radio and television as both gained in popularity. By 1945, newspapers had declined to their lowest and continued to drop further alongside continued consolidation efforts into the 1970’s. While daily circulation declined, chains and printing expenses grew. The closer we got to the turn of the century and the digital age, readership dropped significantly as young readers pursued other options for news (Dominick, 2013).

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

This research has been conducted due to the fact that some researchers have claimed that “journalism is dying” whilst others have argued that “journalism is not dying but is simply evolving” (Blatchford: 2014). This has been a much contested debate triggered by the decline of news circulation from traditional news sources i.e. newspapers, television and radio together with the technological advances of the internet and social media (Cub Reporters: 2010). This has raised many questions and firstly, this dissertation will assess whether the rise of social media has led to the decline of news circulation from traditional news sources. Secondly, this paper will look at what the advantages and disadvantages of using social media as a news distributor are for professional journalists and the general public. Lastly, this study aims to investigate

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Traditional and new media also provide enjoyment. There are readers who love the feel of print media, and also there are readers who love the speed and accessibility of online media (Charles, 2015). Some public like the layout of print, feeling that it more effectively guides their intuitive sense to what content is "more important" or "more urgent" than other content. While some readers prefer print over online media because they consider digital media (Meckler, 2010). It is without a doubt that traditional and new media allows people of today to choose their preferred medium to send and receive

Newspaper is the source of information for every type of people. Traditionally, Newspaper is a medium of information and the tool for communication. People in every class have to absorb the knowledge and information from the newspaper to connect and have a discussion to other people, so they always buy the newspaper on the street to read and to be informed the news. In the 21st century, the world has been changed considerably; as a result of it, newspaper is becoming less popular than in the past. Access to the news through other types of media such