Solving Case Study

1777 Words Oct 27th, 2010 8 Pages

Submitted to Dr.RITANJALI MAHJI,
SOM, NIT Warangal

Submitted by

u.srikanthganesh (109526) Definition:

• A case study is a puzzle, which has to be solved. The case have a enough information that can be understand what the problem is and, after thinking about it and analyzing the information, and come up with a proposed solution. Solving a case study is a bit like writing a detective story, and also summarizing. • A case study is description of an Enterprise, History and Environment Internal Operations. Case studies do not have full information, but enough information is providing to draw a conclusion. The objective of a case study is to solve
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In 1997, chairman August Busch III vowed to make his company a leader in mining its customers ' buying patterns. The key to Anheuser-Busch 's real-time analysis of marketing effectiveness is timely data: getting information back from wholesalers and retailers on what is selling where and when.
"Wholesaler and store-level data has become the lifeblood of our organization," said Joe Patti, Anheuser 's vice president for retail planning and category management. Therefore, Anheuser-Busch created BudNET to connect to wholesalers, retailers, and other Anheuser-Busch business partners. The system handies sales reporting, customer development, retail promotion notices, and weekly sales forecasting, as well as a wide array of logistics-related functions. BudNET is the information channel for an Anheuser-Busch system called WEARS (Wholesaler Equity Agreement Reporting System). Through BudNET, the delivery people of the 700 U.S. distributors of Budweiser can become the eyes and ears of the brewer. WEARS and BudNET do much more than just keep tabs on the flow of icy-cold Bud off retailers ' refrigerated shelves. Using portable transaction computers, the delivery people also log data on competing products, identifying what else is on the retailers ' shelves. At the end of the day, Anheuser-Busch gets the data and looks for trends. "If Anheuser-Busch loses shelf space in a store in Clarksville, Tennessee,