Some Bullshit Happening Video Analysis

At the time of Lyndon B. Johnson’s speech in 1965, “The American Promise”, conflict over civil rights has been brewing for over a hundred years. A large group of people planned on marching from Selma, Alabama to Montgomery, but fights broke out and it quickly escalated into violence. Given shortly after the happenings in Selma, President Johnson spoke before the Congress on the importance of passing the Voting Rights Act of 1965. As a man in a position of power, the desperation of the situation is prominent to him, yet he calmly presses the manner in order to persuade them of his view. President Johnson uses rhetorical devices, such as allusion and connotative diction, to create an ethical and emotional appeal toward his audience during that time of civil unrest.

In this paper I am going to discuss the rhetorical appeals, as well as the argumentative structure, audience and purpose set forth by George W. Bush in his September 27 speech in Flagstaff, Arizona. More specifically I will refer to the rhetorical appeals of ethos, pathos and logos, and explain how they are used to gain the support and attention of the audience and further the further the purpose of the speech. As I explain these appeals I will also give an insight into the argumentative structure and why it is apparent in this particular speech.

Authors, people and writers over time have used the available means of persuasion and making sure that they include what the rhetorical situation is. In the four texts about the 1969 Apollo 11 mission that talk about the first humans that landed on the moon, all were effective due to them showing ethos, pathos, logos and soaps which are the rhetorical appeals that one has to use when making an argument in a rhetorical situation.

The first chapter introduced the reader to the art of rhetoric. He describes how rhetoric works through real life examples. He demonstrates ways that rhetoric persuades us like, argument from strength, and seduction. He tells the reader that the sole purpose of arguing is to persuade the audience. He showed that the chief purpose of arguing is to also achieve consensus, a shared faith in a choice.

In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their self-interest, their emotions” (Henning). If done correctly, the power of emotions can allow the reader to be swayed to agree with the author. Logos, or logical appeal,

In Cross’s opinion, she believes people are bamboozled by propaganda because they fail to recognize when they experience it (248). The thirteen propaganda methods Cross describes in this essay include the following: Name-Calling, Glittering Generalities, Plain-Folks Appeal, Arguementum Ad Populum (Stroking),

Any speech tries to persuade the audience to accomplish the goal of the speaker. There are multiple modes of persuasion. These modes include Logos and Pathos. Logos is the actual evidence and argument whereas pathos is the speakers appeal to the audience’s emotions. In Mary Fisher’s 1992 Republican National Convention Address also known as “A Whisper of AIDS” Fisher speaks to America about the seriousness of HIV and AIDS. Fisher uses both logos and pathos to appeal to the audience. She urges America to take action by using evidence and experiences to promote emotions and certain attitudes to her audience.

A good reaction arises in me when I see the union of society as you can clearly see in these videos analyzed; For example, in the video the movie Holding Ground part 2 About the Dudley Street Initiative in South Boston and Cabrini Green in Chicago, clearly see as a culture is work of a neighborhood in a way that reaches social neglect and harms the community general because poor hygiene and poor services become absolute owner and harm the good development of that community.

The prominent appeals used in this video were pathos and logos. Michael Austin stated, “Most people are at least as governed by their emotions as they are by reason...they are even more likely to be motivated to adopt an opinion or course of action when logical appeals are combined with appeals that work on an emotional level” (661). The use of these two strategies is evident in the election where Adams and Jefferson were mudslinging each other in the newspapers. In a sense, this was to stimulate the minds of the citizens on their presidential choice, as well as incite concern in them with statements like “if you elect Jefferson, you will get murder...incest...your wives will lose their virtue” and also, “Adams is a hermaphrodite...Jefferson is dead”. These were specifically used because they would pull at the minds of the voters. However, pathos was a strong element is this video as it aimed to put shock in the viewers through language use or the reality of how ridiculous the mudslinging was during the election.

The rhetorical situation refers to “a situation in which people’s understanding can be changed through messages.” (Zarefsky, 12). The rhetorical situation analysis consists of four elements: audience, occasion, speaker and speech, each assessing the quality of speech. In this essay, I will analyze the rhetorical situation of the historical speech “The Challenger Address” delivered by the 40th president of the United States, Ronald Reagan.

While Henry’s speech was not particularly long, it packed quite the proverbial punch through its efficacious use of rhetoric and symbolism, and is looked to even today as an example of persuasive oratory. Throughout this paper, Henry’s rhetoric will be analyzed via an Aristotelian method of rhetorical analysis called the “rhetorical triangle.” According to an article on Study.com, written by Diedra Taylor, almost every form of rhetorical device can be categorized as one of the three points on this triangle: “Ethos,” “logos,” and “pathos.” While Aristotle, himself, did not originally postulate a triangular method of examination, he was the first influential intellectual to write about the three points previously mentioned, and because of this, the theory is credited to him. Taylor uses the analogy of a nacho chip to represent a particular piece of rhetoric, and toppings of guacamole, meat, and cheese to represent ethos, logos, and pathos, respectively. While a chip with only one or two of the toppings is still good, it is most delicious with all three in conjunction. The same is true of rhetoric; it is most persuasive when it contains a variety of the three types of devices, all working in concurrence with one another. In addition to this, it is very possible for some rhetorical anecdotes and devices to fall under the umbrella of more than one point on the triangle, but for the purposes of this paper, they will be examined one at a

In accounts of true crime seen today, rhetoric is often used to impact readers and how they receive the information presented in the article or given argument. The use of rhetorical devices such as ethos, pathos, and logos ensures that the information appeals to not only one area of communication, and effectively gets across to the intended audience.

John F. Kennedy’s inaugural speech is certainly one to remember. It’s memorable not for its length, but for the effective content that it beholds. He entices readers by the use of strong rhetoric techniques. His inaugural analyzes style of writing, such as diction, tropes, schemes, and syntax, and applies the concept of it effectively throughout the speech. A reader performs rhetorical analysis to examine how authors attempt to persuade their audiences by looking at the various components that make up the art of persuasion. Moreover, it is most essential to be able to understand the relationship among the speaker, subject, and audience, which President Kennedy adequately exploits in his speech.

The rhetorical situation refers to “a situation in which people’s understanding can be changed through messages.” (Zarefsky, 12). The rhetorical situation analysis consists of four elements: audience, occasion, speaker and speech, each assessing the quality of speech. In this essay, I will analyze the rhetorical situation of the historical speech “The Challenger Address” delivered by the 40th president of the United States, Ronald Reagan.

Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.