Some History of Promotion Marketing or Advertising Essay

When one sees the large Dinosaur in the living room, they will be curious enough to want to buy the Panasonic 3D television so as to bring the live experience to their living room. The earliest item that the readers will notice in the print advertisement is the Dinosaur. This creature is extinct and believed to have existed millions of years ago. Therefore, knowing that one can bring the dinosaur into the living room just by purchasing the Panasonic 3D television is enough reason to make the buyer purchase this product very

At Costco, VIZIO relied extensively on consumers to purchase their product without any assistance from salesman whom would either influence or steer the consumer during the sales. Because of their low brand awareness, they strategically placed their products on conspicuous display, right at the entrance at the stores, to catch the customers’ attention, but more importantly because their shoppers fell into the market segment target by VIZIO, 35+ years, wealthy, and with disposable income.

Sharp has a strong international presence and is a well known brand. It offers a variety of diverse products to its customers, including TV’s, laptops, and home appliances. A diversification of product portfolio is important as it protects company against risk of exposure in any particular line of business (Johnson, 2006). Therefore Sharp is relatively strong in this aspect. In addition, Sharp places an intense focus on research and development of new technologies and products, ensuring that their output is the best in the industry.

Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller, 2009).

Televisions through time went from bulky, low resolution models to elegant High Definition (HD), Ultra HD displays. As they got slimmer, the resolution went higher as well, allowing for sharper images when gaming or watching movies and shows. It has been made possible by the addition of more and more pixels to increase the visual quality of the images displayed through it. Audio has improved as well, by being able to connect wireless speakers to the TV for surround sound, through Bluetooth.

VIZIO recently launched a new line of Blu-ray players, mobile devices and televisions that will integrate the streaming video game service OnLive. In addition, VIZIO has also partnered with Asus to launch four tablet computers. The first tablet to launch, the Eee Slate EP121, will be one of the largest tablets yet at 12.1 inches (Mangis, 2011). It will also include Windows 7, an Intel Core i5 processor, and a widescreen display with touchscreen capabilities. As part of its innovative product strategy, VIZIO constantly surveys its customers to discover what they are looking for in the future of electronic technology. VIZIO has found that customers want to see the family television function as the family computer. As a result, VIZIO is working on creating a television with computer capabilities that include Internet use for U-tube viewing, Facebook, and software use. Essentially, the family television will have all the capabilities, including touchscreen that computers and mobile devices have but on a larger scale. The company is even making it possible to download digital family games to the television for family enjoyment. The challenge will be to provide this technology at an affordable price (Mangis, 2011).

The target market for the Swarovski frame with anti-glare screen is going to be limited by the target market for the Samsung Smart TV, so the screen's target market will be a subset of that larger group. The target market for this product is a niche market of those who want to have a more aesthetically pleasing experience with their television. The main benefit of the frame is that it will improve the appearance of the television, and will be a status

The following SWOT analysis encompasses the strengths and weaknesses to which the logistic and strategic components of the marketing plan will be tailored to address from the internal business

Advertising Strategy, consist of methods used by the business to carry out the marketing plan.

just like the theatres. A good home theatre coupled with a quality HDTV can offer a life changing experience over the theatre.

The technology is growing rapidly and our TVs are getting thin, so it is very difficult to provide the machine with the well definition of the sound – people are looking for the speakers to increase the experience with entertainment at home.

A major difference between the two household items, today is how they retrieve the information they use to compute and display. Televisions receive signals broadcast to them from stations throughout the country and display them, either by satellite or cable

Vizio uses unprecedented technologies to ensure that their products are of the highest quality available. This approach has helped the company prosper and grow to great levels in the entertainment industry. Vizio now offers everything from multiple types of televisions (LCD, LED, 3-D) to home theatre products, tablets, and wireless routers. While their main product remains to be their televisions, the variety of products that they now offer are rapidly becoming popular amongst consumers in North America. Although Vizio’s newer products are a huge success, we believe that for now Vizio’s televisions would be the best product to offer in the Australian market.

what suits their needs, but a home television might not be able to give you all these options. One does

From the three main activities, Samsung Electronics is the one that can compete with other leading brands. Initially that making Samsung’s products are on the rise is the development of 256K dynamic random access memory (DRAM) computer chip and a VLSI (very large scale integration) version of the 64K DRAM chip. By the turn of the millennium, the company’s successful introduction of leading-edge products such as mobile phones, MP3 players, digital televisions and personal digital assistants (PDAs).