Some Moments Belong Outdoors: Advertisement Analysis

The image grabs people’s attention because individuals want to sleep like the woman in this ad. The green and purple colors used in the ad correspond with the product’s packaging. The different shades of purple evoke a calming mood. The woman in the bed is in a curled up position with the light of the moon barely coming in through the dark curtains onto her and the bed. Her face shows an emotion of contentment. The way she is sleeping on the bed is a representation of how a baby sleeps in a fetal position, which related to the “Sleep like a baby” text at the bottom. Since the written text is not bolded or colored in anything unusual, it too, is calming. The words following “Sleep like a baby” are soothing and encouraging to people who are interested. The big white written text used as the central value is a simile. When babies are sleeping they are generally in a deep, hard, restful sleep- a sleep many adults long for. Also, the medicine bottle indicates the berry flavor, so the purple and green colors also represent berries. The ad also shows the two dispensing options of this sleep aid medicine- pills or liquid. Many have taken Vick’s medicines, NyQuil and DayQuil, therefore they know it is a trusted brand (“Vicks ZZZ Quil FAQ”), even though some may be hesitant to use an over the counter medication for sleeping. ZzzQuil comes from the well known and trusted brand, Vicks, shown on the bottom left of

As Corbett mentions in his reading, “A Faint Green Sell: Advertising and the Natural World” there are many tactics advertisers use to pitch their products. Nature is one of the facets that aids in selling their products, creating a scenery that seems inviting eludes consumers into thinking that image and feeling will transpire once one buys the product. When in reality that isn’t the case, a backdrop of a waterfall and kayaking is a totally different scenario that is being pitched rather than what would really occur.

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

The add is set up as a quiz in which you have 4 options three of which being "you" and the final option being all of the above. The question states who is at risk of being infected with the flu? This question can be interpreted in many ways most people think that only the old or the young or those with low immune systems are at risk, however the ad teaches you that regardless of you age or health you are always at risk if not vaccinated. The ad has a general audience being that anyone can have a varying opinion as to what the correct answer is. The advertisement overall is an effective way of showing this statistic while showing creatively through this small

This advertisement, intended for publication in American family magazines, is a print ad manufactured with the goal of supporting the fight against prescription drug abuse. This advertisement uses a strong visual metaphor, an emotional appeal, and persuasive techniques to positively sell the idea of anti prescription drug abuse. The ad uses the visual metaphor of a vending machine to create the subtext of prescription drugs being easy to access. Vending machines are convenient, widely available, and a fast, easy, and inexpensive method of delivery.

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

The advert seeks to influence people to be aware of their surroundings and prevent possible

The commercial starts off with a blind beggar with a sign asking for money, trying to appeal to someone’s sense of pity with a sign pointing that out, and him not receiving much money, because of what we can only assume to be the general rule of thumb that states that people in commercials only show kindness in the latter half of the commercial. A young man comes up, writing something that remains unseen to the audience on the unused side of the board, which seems to catch people’s attention more and thus leads to him receiving more money. When the young man comes again, stopping for just enough time for the blind beggar to recognize him merely by his pants and shoes, he asks what he wrote on his sign, and the man responds with a general brushing aside of the question, replying with “I just rephrased your sign a bit.”, and by then the camera pans on to the sign, which says “The day is so lovely, shame I can’t see it.”

The advertisement from IcyHot has an image of Shaquille O’ Neal in a gray background theme. Shaquille has a smile on his face. He’s wearing a comfortable shirt. As he points at the product showing that he approves this message. The image is zoomed in to so the product can be noticed clearly. The use the words “ADVANCED PAIN CALLS FOR ADVANCED RELIEF” to express the conditions of the product. It’s expressed in big bold letters to appeal the viewer’s attention. The advertisement distinguishes the usage of ethos, logos, and pathos to convince the viewer to purchase the portrayed product.

The visual ad uses the setting of a crowded soccer game where a player is injured and needs immediate relief to continue in playing in the soccer game. By using a pharmaceutical product, specifically BenGay, the player can recover and continue the game as if he was never injured. As previously mentioned, the setting is a crowded soccer game at night. There are players standing on the field "paused" because of the injury the player has unexpectedly received.

Finally, with this advertisement there is a phrase that is being used at the bottom of the picture. “Become one of the most best smelling places on earth” is the phrase that is used in this advertisement. This phrase is false because when the viewer uses this body wash and shampoo it’s more likely to not smell of the “best smelling place on earth”. Body wash and shampoo are one of the most important things that they need to use in the shower. The text in this advertisement is very ironic to the viewer because he has a fake beach on his body. This unsuccessful text helps the viewer know that Old Spice is trying to tell us that it's a new scent and that it smells of beaches. Words have to be set really clear for advertisement to make sense

“What is technology?” Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have brought up a new, more efficient method to stay in touch with the world, though the internet, rather than the previous method of newspapers. However, all these basic ideas of the importance of technology are ideas of what technology has done for you, and can be completely different for others. Have you ever wondered what technology has done for others, perhaps people not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio-economic status than you? Maybe you haven’t, but Microsoft, a leading technological superpower, certainly have wondered about this as seen in their “Empowering” ad.

“If only I could reach…” Ostensibly selling super glue, this advertisement features a photograph of a muscular male toy with one broken leg. It lies in the center of the photograph with the left broken leg of the figure, a skateboard and a super glue are scattered around the figure. What is most striking in the image, however, is the pose of the figure, his naked upper body with his left arm stretching out to get the super glue, and his desperate facial expression.