Sonic Drive Tot

McDonald’s and Burger King both offer kids meals, but McDonald’s however has more appealing options. These options range from food and drink items, to the packaging they come in. Many times McDonald’s relates their toys to “the latest big movie or a popular television show” (DePietro, 2010). This could vary depending on the restaurants location. Burger King has 11,100 locations worldwide where McDonald’s has over 30,000 locations (Brantley, 2007). Because there are so many Burger King’s and McDonald’s around the world, the toys are sure to vary depending on the most popular movie and television show out in that country. Although there is one thing that really separates these two kids’ meals from each other, and that’s the price. A Burger King Kids meal can cost as high as $5.00 depending on your location. Whereas the McDonald’s happy meal will cost you up to $3.00.

In-N-Out Burger is a fast food restaurant chain with more than 300 locations across the five states of California, Nevada, Arizona, Utah, and Texas. It is one of the most popular fast food restaurants in the American Southwest, and preferred by a lot of people. The restaurants interior has a 1950’s burger joint appeal to it with its checkered floor, framed pictures of 57 Chevys and tiled walls. In-N-Out Burger is widely known for their simplistic menu, which consists solely of hamburgers, fries, and milkshakes. There are no words that can truly describe my love for In-N-Out. This is my favorite “go-to” restaurant because they offer quality, freshness, and excellent customer service.

Established in 1953, Top-Hat Drive-In, now known as Sonic is the largest drive-in fast food chain. It is known for its 1950’s style and wide variety of food, shakes, and drinks. This sets Sonic apart, giving it a competitive advantage over the other fast food chains (Ferrell, Hirt, & Ferrell, 2009).

It has set up its kiosks primarily in fast food restaurants, grocery stores and convenience stores as these locations are frequently visited by people, and the kiosk could create a direct impulse to the people who are passing by.

Depending on what type of business will depend on what type of OMM system they will pick to help them run their business. Resurants will usually have a POS system that will help them organize their menu and make it easier to track their food costs and ordering transactions. Each business can set the pos system to be compatiable with their business. For instance Taco Bell and Subway 's both have the POS system, however very differernt menus. Being able to customize the system give them an advantage to be able to have their own style for the employess to learn and master. They tend to keep the systems simple because it is easier for the staff to learn and understand. The POS sysetems can track labor costs, food costs, inventory, and sales. Which give any member of management an advantage to running a lower cost store or

In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example, Qdoba has colorful and artistic design on the wall, seating and washroom, which creates strong visual effect of Mexican culture and makes customer feel casual and happy. As we know, Chipotle is the King of burrito, however Qdoba choose to promote variety tacos to develop it’s competitive advantage. Qdoba launched a set of six Knockout tacos on October 27th, 2015, which enriched Qdoba’s menu items and provided more options for customers. Also, Qdoba’s employees with new designed uniforms are encouraged to speak their recommendations and provide more human touch services not machine-like assembly line. “The worst thing you could hear is as server who says everything’s good.” said John Cooke, VP, menu strategy and innovation at Qdoba. Furthermore, Qdoba introduced a kid’s menu and has 24 open hours for some locations to satisfy more customer needs.

The organizational design of Dunkin Donuts already exists as a franchising company using a unitary form of management. Beckman (2009) defines unitary form or U-form organizational design as, “A model in which similar tasks, such as production tasks, are grouped into specialized units creating economies of scale and the familiar functional silos that still exist in many organizations today” (p. 7). The U-form design will have to be used to allow the new locations to function inside the Dunkin Donuts franchise system, but we believe it can be adapted and improved by making a few simple changes and additions. After working with and looking deeper into the current organization design of Dunkin Donuts, we believe it can be improved by simplifying the design of each new store location to a simple structure design. The new store locations need to feel more like locally owned, down home country stores. Every new and existing customer should be able to walk into each of our new location and feel like all the employees have known them for

4. With the major shifts on how music is being distributed in the current entertainment industry, E-Sonic’s long term outlook looks promising. We will be able to touch a customer base that we have not been able to before. The current long-term outlook will continue successfully as long as we continue to adapt with change.

Promotion- McDonald promote this burger by advertise on newspaper, television, radios and big banners on roadside.

Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leading competitor in the fast-food industry.

Starbucks faces a difficult and controversial management challenge. The company’s most recent market research has revealed unexpected findings implicating that Starbuck is not always meeting customer’s expectations in the area of customer satisfaction. The purpose of this memo is to analyze and provide recommendation on whether or not the company should go forth with a $40 million investment in additional labor in the stores. This $40 million investment is necessary in order to bring service time down to a three-minute interval and ultimately increase customer satisfaction. A marketing strategy and corresponding recommendation will be provided for your approval.

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

Sonic’s core capabilities of technical experience, style skills, and economical assembly procedures can contribute to value management and modify North American country to react quickly to promote trends and technological advances. For the product’s introduction, they'll use a push strategy aimed toward channel members combined with a pull strategy aimed toward client

Wendy’s is the third largest hamburger chain and their target market is 24-49 year olds. Wendy’s serve high quality premium (meat never frozen), better tasting old fashioned burgers (burger patty is square which is unique to other hamburger restaurants). The drive through stay open late for late night dining and individual who want fast food but who choose to dine in find that Wendy’s dining room has a home style appeal. Individual seeking a cheap meal can be found on Wendy’s 99 cents menu.

What, if any, are the downsides to the technology that may present challenges to the retail manager?