SWOT Strengths Sony is successfull in acquiring licenses and patents for building strategic partnerships and business development. Sony is licensed to use not only local Japanese patents; in fact, Sony is even more successfull in obtaining licenses to use international (foreign) patents. Another interesting point is that Sony can still use some other patents even without legally owning them. Reputation of brand name and corporate image. Sony is a globally well-known brand name and it is illogical
Telecommunications Engineering released the Sony TR-55, Japan 's first commercially produced transistor radio. In January 1958, the company changed its name from Tokyo Telecommunications Engineering to Sony
|Introduction |3 | |2 |Profitability ratio analysis |5 | |3 |Efficiency ratio analysis
Strength Electronics - Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the entertainment and industrial markets Threats Electronics - new entrants are threatening sony’s position due to the industry shift from analog to digital technology. In the analog era, complicated functionality of electronics products was made possible through the combination of several complex parts, and Sony held a competitive advantage in the design and manufacture
Sony Ericsson SWOT Analysis Strength Diversity among products. Sony as a brand name. Weakness Lack in understanding Customer Preferences Less technology advancement Lack of user centered designs. Lack of Brand awareness globally Opportunities Mobile phones market in developing High % of young market Strong Customer demand for innovative product High Disposable income in emerging markets. Network capabilities and low tariff of service providers. Threats Landline penetration
Threat of Entrants While launching the new PS3 the big threat for Sony was Nintendo Wii which was to be launched two days after the launch of PS3 by Sony and was priced as much as half at $249.99 than that of $500 of PS3 by Sony. Therefore, Sony had to launch its new gaming console with a vision of new gaming experience to its customers. Bargaining power of suppliers In terms of Sony the bargaining power of suppliers can be shifted to the developers of the game which can no doubt be an area of concern
COMPANY DESCRIPTION • Tokyo Telecommunications Engineering Corp, was founded in 1946 and has changed its name to Sony in 1958. • Sony has established globally recognized brands for its products such as VAIO, Walkman and Play Stations. • Sony is a conglomerate company. It has expanded its business segments in electronics, entertainments and financial services and continues restructuring. Figure 10 illustrates revenue by Sony’s segments. Data is mainly taken from Bloomberg (for standardized values)
integration in manufacturing. First and foremost, vertical integration will help with control and coordination throughout Sony‟s value chain. By owning production factories and operating its own logistics, it is readily able to respond to changes in consumer demand or market trends, with no reliance on external suppliers. That is, it has full control over its operations. Further, Sony has „trade secrets‟ which it wishes to protect from its rivals. In an industry which is shaped by technological advancement
SUMMARY In this report, I will conduct a SWOT analysis on popular company, Sony Corporation. This report will include two main goals. Firstly I will try to find and evaluate the strong, weaknesses, opportunities and threats and secondly I will decide whether or not SWOT analysis is useful for such a Imperious brand. I will also include SWOT matrix to illustrate all the factors. The SWOT analysis is a familiar analytical tool, highlighting the firm’s strengths, weaknesses, opportunities and threats
Sony Corporation’s PEST Analysis Introduction Sony Corporation is one of the world’s largest manufacturers of electronic product. It engaged in business through electronics, motion pictures, music and financial services. Though it used to be a leading manufacturer, Sony Corp has now been entangled with low sales rate and financial strain in many of its product lines (Euromonitor, 2014). This paper demonstrates three events of Sony Corporation as a case study to analyze how these external factors