Sony And Its Effects On The World Essay

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

Sony is one of the largest consumer electronics manufacturers in the world. It has introduced various high quality products such as the Play Station series product line. However, Sony has not managed to have a positive net income and has faced six net loss in the last seven years. Aiming for a turning a round, Sony declares a goal of $4.8 million of operating profit in the fiscal year 2017 and targets a 10% return on equity (the Economist, 2015). Sony’s business strategy to is to restructure and divide the company into three sectors, which are Growth Drivers, Stable Profit Generators, and Volatility Management, to give the business sectors the independence to operate in the most efficient manner (Baker, 2015).

Dell issue a statement about their damaged batteries come from Sony. “Sony provides battery components for other computer makers, including Lenovo Group Ltd., which said it gets a "handful" of reports each year of overheated batteries but does not plan a recall.” Batteries manufactured from companies are different every time. Several batteries have errors included in each batch manufactured in factories. “Dell shares rose 84 cents or 5 percent, to close at $22.08 on the Nasdaq Stock Market, and Sony shares gained 62 cents to close at $45.43 on the New York Stock Exchange.” Both companies pushed off the battery incidents as if they were not affecting the current business. The two company’s businesses

While lithium batteries are not specifically included or exempted in the hazardous waste regulations, these batteries have some characteristics of toxic hazardous wastes. The reason for the uncertainty regarding the toxic characteristics of lithium batteries is because they can be effectively disposed as non-hazardous waste by discharging them fully. When completely charged or partially discharged, lithium batteries can be regarded as reactive hazardous waste due to the considerable amounts of un-reacted lithium in the battery ("Product Sheet", 2007).

A lithium-ion (Li-ion) battery is a type of rechargeable battery which uses a lithium ion that moves from a positive electrode (cathode) to a negative electrode (anode) during charging and vice versa during discharge. Lithium-ion batteries are less environmentally damaging than batteries containing heavy metals such as cadmium and mercury, but recycling them is still far preferable to incinerating them or sending them to landfill. Lithium ion batteries are made up of one or more generating compartments called cells. Each cell is composed of three components: an anode, a cathode, and a chemical called an electrolyte in between them.

The targeted consumer has been identified as a recent retiree who is in her early 60s. This customer has just broken her laptop which was given to her as a gift from her daughter, four years ago and is looking for a replacement. As she is not in tune with the latest technology developments

Those three parts are: The anode (the negative part of the battery), the cathode (the positive part of the battery), and the middle part of a battery, the electrolyte [a chemical compound, which allows the flow of electric charge between the positive (cathode) and the negative (anode) part of the battery]. For example when an electric circuit is connected to the battery, a chemical reaction occurs on the electrodes. Because of that chemical reaction, which is inside the battery, the anode builds up a surplus of electrons. That creates an electrical difference between the anode and the cathode. Then, the electrons want to rearrange themselves and then displace the electrons in the cathode. The electrolyte, which is in the middle of the battery, makes sure that no electron can travel directly in cathode. At the end, when the circuit is closed, with a conductive path between the anode and the cathode, the electrons will be able to travel into the cathode. There is an example of an electric circuit with a battery like this, under this text. After a long period of time, a battery cannot supply electricity anymore because over time, that process alters the producing in the anode and the

Many objects that we use on a day to day basis are powered by batteries. A battery is a device that is able to store electrical energy in the form of chemical energy, and convert that energy into electricity. It is composed of two terminals made of different chemicals

After news of the exploding battery on Samsung’s Note 7, the South Korean company has decided to issue a recall of all 2.5 million phones. The company may have to spend nearly 1 billion dollars to replace all the defective battery. After the success of Samsung’s Galaxy S7 the timing of this recall couldn’t have been worse. However, this recall may be worth the $1billon as it could potentially save the company’s reputation in the long run. Still, the $1 billion will only represent less than 5% of the projected $20.6 billion in net income.

In his analysis he states,” Lithium batteries tend to explode when gases are built up inside of them”. The problem this presents is in face a very real danger in aviation. According to www.bbc.com it is believed to be a contributing factor in two fires that led to the crashes of two being 747 cargo planes, killing four crewmembers. This same source referenced an FAA test in which a cargo container was filled with 5,000 lithium polymer batteries and a cartridge heater (to replicate an overheating

The main differences between Matsushita and Sony’s products are that, Matsushita product line is more involved in the household appliances market as it is the world leader in this category, while Sony strives to be the globe’s technological leader and has a product line that is driven by advanced consumer electronics. “While companies such as Matsushita concentrates on being customer intimate, Sony has differentiated itself by focusing on product leadership.” Matsushita is the largest home appliances and household equipment (HAHE) producer in the world. Some of Matsushita’s products include: microwave ovens, refrigerators, irons, fax machines, air compressors, automatic washers and dryers, vacuum cleaners, air

As we all known, Sony and Matsushita are two of the largest consumer electronic makers in Japan or even in the world. And in this reading, it points out the different strategies Sony and Matsushita use when they were facing the fierce competition in China ----- Matushita was accelerating its pace on stretching the supply chain in China while Sony unexpectedly decided to shift some of its manufacturing business in China back to Japan. In this article, I will discuss the reasons that lead them to make different decision as well as analysize the advantages and the disadvantages of their decision.

key success factor today as well as in the past (See PS2 to PS1 and PS3 to PS2)

Other types of batteries such as the high drain lithium ones are becoming popular due to the increasing use of electronic devices.

1. BYD Company, Ltd. (“BYD”) is the world’s second largest manufacturer of rechargeable batteries. Exhibit 1 shows that between 1999 and 2001, BYD’s annual sales grew three times - exceeding RMB 1.3 billion in 2001. Based on the first four months of 2002, BYD’s annual sales are expected exceed RMB 1.6 billion in 2002. Founded in 1995 by Wang Chuan-Fu, chairman and president, BYD has built its reputation by becoming the largest Chinese supplier of lithium-ion batteries to cell phone manufacturers. Exhibit 3 shows that by 2002, BYD was among the top four manufactures worldwide - and was the largest Chinese manufacturer – in each of the three main battery technologies (with about 9% market share in Li-ion