Sony Branding Strategy

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1 Sony Sony is the kind of company that constantly launches so many great products that engineers and designers for competing companies must get little rest at night. The Sony is primarily focused on the Electronics (such as AV/IT products & components) and Game (such as PlayStation) and Entertainment (such as motion pictures and music). 2 Sony History Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization. Since 1946, when Masaru Ibuka started Sony, it has rocketed into electronics and entertainment consumers' minds as the brand. Beginning…show more content…
Products such as the i.LINK® interface and Memory Stick® digital storage media provide greater connectivity between digital devices and will help create seamless home and personal networks. Sony's vision is to give consumers easy, ubiquitous access to entertainment and information anytime, anywhere – no matter whether the content comes from cable, satellite, terrestrial, packaged media or the Internet. Sony is also giving consumers new reasons to visit the Internet, including the recent launch of, a new information rich, e-commerce site for everything Sony. Designed to build a closer relationship between Sony and its customers, the site will offer a variety of commerce, content, community and connectivity options planned for the near future. Other new service offerings include and helps consumers create, share and enjoy digital pictures and video. The service offers free online albums and eCards, and members can share their favorite pictures as gifts, keepsakes and high-quality prints in a variety of sizes. is an online service that puts an end to the most frustrating part of hearing a song on the radio -- not knowing the title or the artist's name. By pressing the button on the tiny eMarker device, people can "eMark" songs they hear on the radio and locate the information through the site. However, even in
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