Sony Corporation Executive Summary

It’s not news that Sony is a global company or that (25%) of all Play Station profits’ for the past seven years came from Sony to Japan. After all that’s what international marketing and the global economy are all about, companies like Sega, Nintendo, Microsoft, X-Box doing business around the world. The global economy now reaches every corner of the United States. Current interest in international marketing can be explained by changing competitive structures coupled with shifts in demand characteristics in markets throughout the world. With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors and suppliers. A significant portion of all products made in the United

I decided to do my research on Sony due to the advancement in technology and the competition between companies such as Microsoft, Apple, and Sony. I have been around long enough to know about Sony’s products but the real reason that attracted me to them for this essay is because I actually believe that they are having a negative trend. I am starting to see less Sony items in stores and I haven’t really heard much about them. Whereas companies such as Apple are constantly being talked about and you often see people walking around with some type of apple product in their hands. Today we are going to research Sony through a horizontal analysis and through different ratio analyses. Let’s see what we find!

* Identification of the strategic goals of both the SBU and the parent company, Sony, and reevaluating goals as the market or technologies shift, or as Sony adjusts its corporate strategies;

dollar, and the Euro (Griffin Consulting Group, 2012). Although the economic landscape is changing for Sony, the company has potential to grow through its reorganizing activities.

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that

Sony has a broad offering in consumer electronics segment that it can leverage to provide a comprehensive

Originally launched as American Record Company in 1929, Sony Music Entertainment Inc. has since established itself as a leading manufacturer of video, audio, communications, and information technology products.

In the coming three-year "mid-term" period beginning next April, "We are considering decreasing investment in semiconductors greatly," Nakagawa said. Under the new policy, Sony intends to focus on three areas—imagers, game LSIs and system-on-chip LSIs for audio/video devices. Sony has about 60 percent market share in the imager market and is now reinforcing CMOS sensors as well. One hundred and fifty engineers were shifted to the imager section from audio/video sections to boost development. In the audio/video area, system-on-chip LSIs for TVs and Blu-ray Disc next-generation DVD products will be reinforced, but non-profitable chips such as GPS-integrated chips will be discontinued.

They received the first Emmy ever awarded to a Japanese company in 1973 for developing the Trinitron color TV system. Sony launched the famous “Walkman” in 1979, which was a successful product for the Sony. In 1982, they brought the world’s first CD player, soon followed by a portable version called the “Discman”. They began foraying in to cameras in the 1980s producing a wide variety of consumer-use still cameras and camcorders. In the 1990’s they began producing home-use PC’s launching their “VAIO” series. But Sony is not producing PCs anymore. Around the same time they launched their wildly famous PlayStation gaming consoles, originally in a joint venture with Nintendo but eventually spinning it off in to a product of their own. Today Sony is a well-known technology company with much diversified products line ranging from their original line of products, home audio, wireless mobile pairing, recording media, robots, and more.

In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one

fifteen years, Sony has the advantage of long -term branding as well as high customer

Sony were a leader for many years, in making consumers electronics products, Sony did not just recreate products. However, they actually invented new technology. In 1960, Sony was the first company to create portable direct television, the television was the world’s first projection portable transistor television, and the model was developed based on the radio technology (REINHARDT, 2015).

It is interesting to note the underlying ideologies behind these objectives that Sony Corporation has set.  The national culture is evident in the way these objectives are created, aside from the fact that this work organization was born during the aftermath of the World War II.  Mr. Ibuka has pictured that his company will serve as his contribution for national development, and that technology is the key to their growth.  This is in line with the national advancement that the Japanese government was aiming at then.

Sony Company is a Japanese multinational corporation. Masaru Ibuka and Akio Morita are the founders of the company, in late 1945. The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products. The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content. In the next one and

Sony has a strong reputation on the domain of digital and audio technology. However, Sony was a marginal player in the handset industry with 2% of market share. Previous attempts to enter the US and European markets both failed due to poor knowledge on mobile technology. Sony was too slow to move away from its traditional businesses such as music stereos, televisions, VCR and DVD, hence a partner who could provide expertise knowledge was needed.