Sony Erricsson Strategy Analysis Essay

The   course   packet   and   the   textbook   Operations   Strategy:   Principles   and   Practice   by   J.   A.  Van  Mieghem.     Other  textbooks  that  can  give  complementary  viewpoints  on  operations  strategy:     1. Operations  Strategy:  Competing  in  the  21st  Century.    S.  L.  Beckman  and  D.  B.   Rosenfield.  McGraw-­‐‑Hill,  2007.   2. Operations,  Strategy,  and  Technology:  Pursuing  the  competitive  edge.  R.  Hayes,   G.  Pisano,  D.  Upton  and  S.  Wheelwright.  Wiley,  2005.   3. Operations  Strategy  by  Slack  and  Lewis.    Prentice  Hall,  2003.   4. Manufacturing  Strategy  by  Hill.    Irwin  McGraw-­‐‑Hill,  2000.     Other  business  books  that  may  be  of  interest  to  students  taking  this  course:     1. Supply  Chain  Management:  Strategy,  Planning  and  Operations  by  Chopra  and   Meindl.    Prentice  Hall.   2. Clock  Speed  by  Charles  H.  Fine   3. Mass  Customization

Michael Porter’s article, “What is strategy?” sets to explain that both operation efficiency (OE) and strategy are required for reaching superior performance, but further clarifies and emphasizes the misnomer that OE is not strategy.

Igor Ansoff (1918-2002), is a Russian American scholar who published the book “Corporate Strategy” in the year of 1965. This book had a big role in shaping the business world. He was the first one who defined the term of strategic management. In this book the scholar tried to define in detail the strategic management role in companies. The aim of this was to develop a way where potential of the firm had to meet the firm’s objectives. He tried to introduce planning into the companies so there would not be any waste for the company. The book tried to explain the way how a company should operate individually as every company has their own goals and resources. He believed that every company should make strategies that suit their policy and their

Finance: ICBS Mellon is a financial service provider, they not only service other firms but it is crucial they manage their own finance well in order to expand and finance future projects.

The two cases, New Town Council and Castle Press, illustrate the process of strategy development within different organisational contexts. Both cases are based on the views of the strategy development process as seen by members of the respective top management teams. The Castle Press case describes how five members of the top management team view the process. Both cases are con­ structed around two general themes. The process of strategy development and the organisational context in which it takes place.

Lastminute.com's strategic objective is to be the global marketplace for last minute services and transactions. It is now developing its core proposition, developing into new areas and specializing in offering products and services which may be unavailable elsewhere. Lastminute.com also intends to grow by introducing new products and services, expanding its network of suppliers and strategic partners and enhancing its technology.

Rivalry Among Existing Firms. The greater the degree of competition among firms in an industry, the lower average profitability is likely to be. The factors that influence existing firm rivalry are industry growth rate, concentration and balance of competitors, degree of differentiation and switching costs, scale/learning economies and the ratio of fixed to variable costs, and excess capacity and exit barriers.

The building blocks of strategy as defined by Michael Porter says that “ If you are going to think strategically, you have to make absolutely certain that all the elements of a strategy’s genetic code are present and addressed”. (Latham, 2014)

This article explores human omission by identifying the eight hidden flaws within strategy that we know from behavioral economics, which explains bad strategy. Our brain is normally overconfident about our abilities. We are usually overconfident about our personal abilities. This causes problems when our strategy is rooted through assessments of personal capabilities. For example, many financial institutions believe their brands are better than average. This mental accounting taints boardrooms of conservative and rational corporations. We have a disposition to categorize and treat money differently depending on how we get it. The status quo bias is the aversion to loss where the endowment effect contributes to bad strategy decisions, which is why most CEOs are unwilling to sell businesses.

The following report details cell phone industry analysis, which deals with cell phone manufacturers as well as cell phone

Strategy evaluation should initiate managerial questioning of expectations and assumptions, trigger a review of objectives and values, and stimulate creativity in generating alternatives and formulating criteria of evaluation.

Sony Corporation (Sony), incorporated on May 7, 1946, is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional and industrial markets, as well as game consoles and software. Sony’s primary manufacturing facilities are located in Japan, Europe, and Asia. Sony also utilizes third-party contract manufacturers for certain products. Sony’s products are marketed throughout the world by sales subsidiaries and unaffiliated distributors, as well as direct sales through the Internet. Sony is engaged in the development, production, manufacture, marketing, distribution and broadcasting of image-based software, including motion picture, home entertainment and television products. Sony is also engaged in the development, production, manufacture, and distribution of recorded music. Further, Sony is also engaged in various financial service businesses, including life and non-life insurance operations through its Japanese insurance subsidiaries, banking operations through a Japanese Internet-based banking subsidiary and leasing and credit financing operations through a subsidiary in Japan. In addition, Sony engages in a network service business and an advertising agency business in Japan. The Headquarters, as its name implies, provides global headquarters functions, ensuring solid cooperation among businesses. Sony will continue to strive to realize integrated value creation throughout

Sony Corporation has consolidated to partake in the development, design, manufacture, and sale of various kinds of electronic equipment. They also offer devices for consumer, professional, and industrial markets. Sony is mostly profiting these days off its gaming consoles

Corporate strategy helps companies to create value by investing in a valuable set of resources and designing the organization structure. However, like every strategy, it has some issues that apply to firms of every size. Most industrial activity in developed countries is carried out by large corporations that compete in more than one market. The companies have to calibrate their assets in order to create a balanced portfolio. We will discuss trough this first part of our subject, the different tools which will help us reach this specific aspect of strategy.

Sony is the world’s No. 2 consumer electronics maker after Panasonic with around $70 billion in worldwide sales.