Sony Research Paper

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

In 2013 I got a call from a friend asking if I could stop by and examine his computer. When I arrived there was a message covering his monitor saying, “Department of Justice: Your computer has been suspended on the grounds of the violation of the law in the United States.” After doing some research, I found his computer was infected by the money-pak virus. The scam asked the user to pay 300 dollars to unlock their computer; and, free them of any crime the message stated the user had commit. I believe the culprit was an e-mail attachment that one of his family members downloaded and then opened. I found a fix online by searching for “Department of Justice Money-Pak”, and applied it by running safe-mode with networking on his windows system,

Unlicensed software use continued to be a major problem in 2013. Indeed, 43 percent of the software installed on PCs around the world was not properly licensed, an uptick from 42 percent in 2011. The commercial value of the unlicensed installations was $62.7 billion. (The Compliance Gap, 2014). As we can see piracy of software and other digital media is a global problem that adversely affects many businesses and the welfare of employees and consumers.

One of the largest issues with this data breach is, just six months prior, Target had installed “a $1.6 million malware detection tool made by the computer security firm FireEye (FEYE), whose customers also include the CIA and the Pentagon” (Riley, Elgin, Lawrence, & Matlack, 2014). The problem was not the software, it was a lack of reaction by Target’s security team located in Minneapolis. Once the credit card and personal information was stored, the hackers moved the information to various locations throughout the U.S. before sending the data to their computers in Russia. On December 12, 2013, Federal investigators notified Target of a massive data breach; and on December 15, 2013, Target confirmed and eradicated the malware, after all of the credit card and personal information had been stolen.

For many years illegal file sharing and music swapping has been going on. Two very popular cases are the MGM Studios, Inc. v. Grokster case and the A&M Records, Inc. v. Napster case. Both cases differ in many ways however they also have similarities. A lot of music and other sorts of entertainment are being distributed for free all over the internet. What some people do not think of are the consequences that will be faced if they get caught. Not only is the distributor at risk for getting caught but those of us that download the software illegally can be charged.

Therefore, marketing is all about identify as well as being committed to consumers needs. I have the pleasure of stating that this organization have successfully built a market that is loyal to their customers. Sony has alway created dissimilar products that allows them to build capital and become a leader within their respective industry. By working internally dealing with each divisional labor department to ensure correct research training as well as planning their marketing mix to serve the global community.

Digital piracy on music has been a majorly disputed affair for the last eighteen years, about whether or not it favors the musical artists or affects them in a negative fashion. One of the many sides of the Digital piracy controversy expounds that it benefits the artist(s) by giving them a great deal of exposure that they may not have received had they not downloaded it for free, which in turn makes for a very significant acquisition in terms of sales on their part.

We all know that downloading pirated music and films is illegal, but what exactly is it? The term piracy refers to the copying and selling of music, films and other media illegally; in other words you are copying and selling copyrighted media without the permission of the original owner (NiDirect, n.d.). With the massive growth of the internet and its ability to store and capture vast amounts of data, we have become much more reliable on information systems in all aspects of life, but it does not come without the risk of information technology being used unethically. With the number of IT breakthroughs in recent years “the importance of ethics and human values has been underemphasised” often resulting in various consequences. Not surprisingly one of the many public concerns about the ethical use of IT is that “millions of people have downloaded music and movies at no charge and in apparent violation of copyright laws at tremendous expense to the owners of those copyrights” (Reynolds, Ethics in Information Technology, 2015). This essay covers the ethical issues of downloading pirated music and films and the impact it has on music corporations and recording and film companies.

Sony’s innovative approach and successful brand name, being associated with numerous motion pictures, computer entertainment, music, television, and online businesses, makes Sony one of the most successful, extensive entertainment and technology companies in the world.

Just like a biological virus, a computer virus is able to infect and ruin lives. This malicious software constitutes more than just simple viruses but also includes other types of software including worms, Trojan horses, and ransomware. Malware has been around since the late 1980’s. Originally, people became hackers to gain notoriety online, but today, it has become more of a business. Cyber attacks originate from all around the world, and it is not just individual people that benefit from it. In two decades, numerous cyber crime syndicates have been created, and states all over the world sponsor hacker groups. Over the past twenty-five years, malware has become less about checking the integrity of computer security and gaining notoriety in the underground cyber society, and it has become more of a chaos creating, money making business that many people and institutions take part in.

In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one

“…But Sony’s culture is a mix of very Japanese thinking and not very Japanese thinking.  In a sense we are very free.  We are not forced to do anything as long as we are doing a good job.  You really have freedom in Sony.  If you’re innovative, you are given new opportunities.  Some people who may not really be suited for anything in other companies can still survive in Sony.  They will be given an opportunity to try to realize their dream. … (Beamish 2000)”

Sony Company is a Japanese multinational corporation. Masaru Ibuka and Akio Morita are the founders of the company, in late 1945. The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products. The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content. In the next one and