Sony Music Entertainment and the Evolution of the Music Industry

3835 Words Feb 21st, 2016 16 Pages
Sony Music Entertainment and the Evolution of the Music Industry

Table of Contents
Table of Contents…………………………………………………………………………………............................2
Recommendations…………………………………………………………………………………………………………..3
Appendix 1………………………………………………………………………………………….…………………………. 5
Appendix 2………………………………………………………………………………………….…………………………. 11
Appendix 3…………………………………………………………………………………………………………………….. 13
Appendix 4………………………………………………………………………………………….…………………………. 15
Appendix 5………………………………………………………………………………………….…………………………. 16
Appendix 6………………………………………………………………………………………….…………………………. 17
Appendix 7………………………………………………………………………………………….…………………………. 17
Appendix 8………………………………………………………………………………………….…………………………. 18
Appendix
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(Appendix 1)



While there are many streaming services like Spotify, Slacker, Pandora, Last. fm,
Beats Music, MySpace, iTunes, Napster, and Zune. Sony can compete due to the fact that it can bundle its services and have them available on it’s vast electronic products such as TV’s and Play Station. (Appendix 6)

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2. I recommend Sony continues to invest and grow its popular music video licensor aggregator, Vevo.


As Netflix revolutionized the movie industry, YouTube and Vevo can accomplish similar goals in the music industry. Sony should attempt to partner with YouTube as a main primary distributor of it’s content. Both parties will benefit, as Vevo will create interesting content for YouTube to share with its viewers and Vevo will have streaming capabilities through the largest and most popular digital video platform. (Appendix 5)



With advanced music publishing abilities shown evident through their success as a record label, I recommend that Sony focuses on producing interesting content surrounding the music entertainment industry that will entice music listeners to tune in. Sony should work with the artists signed to its label to produce special edition video content for Vevo, such as backstage access or footage of artists recording their music. (Appendix 9)



Streaming services such as Vevo are excellent mediums for advertising.
(Appendix 5)

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Appendix 1:

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