Sony Quality Management

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

I decided to do my research on Sony due to the advancement in technology and the competition between companies such as Microsoft, Apple, and Sony. I have been around long enough to know about Sony’s products but the real reason that attracted me to them for this essay is because I actually believe that they are having a negative trend. I am starting to see less Sony items in stores and I haven’t really heard much about them. Whereas companies such as Apple are constantly being talked about and you often see people walking around with some type of apple product in their hands. Today we are going to research Sony through a horizontal analysis and through different ratio analyses. Let’s see what we find!

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

• Continual improvement to the quality of its product by offering value-added initiatives such as:

Therefore, marketing is all about identify as well as being committed to consumers needs. I have the pleasure of stating that this organization have successfully built a market that is loyal to their customers. Sony has alway created dissimilar products that allows them to build capital and become a leader within their respective industry. By working internally dealing with each divisional labor department to ensure correct research training as well as planning their marketing mix to serve the global community.

Quality is the responsibility of an organization’s quality and patient safety officer to determine how and what organizational objectives to ensure quality and safe outcomes for patients, customers, stakeholders, and employees. **These include how human, fiscal, material, and intellectual resources are allocated, preserved, secured, and used, and how an organization’s activities are designed, carried out, coordinated, and improved.

Quality management is an act that monitor all activities that needed to maintain and sustain high quality output, continuous improvement of process and product to a desire level of excellence in order to create customer satisfaction (Flynn, Schroeder, & Sakakibara, 1994, p. 342). Nowadays, increase in globalization and international trade had led to the increase of competition in the global market. The increase of competition had forced companies to focus on the concept of quality in their business and discover that effective quality management can increase their competitive advantage in the global market (Anderson, Rungtusanatham, & Schroeder, 1994).

Firstly, Sony’s type of business is for the public and they fall under the Audio/Video Equipment Industry. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company 's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in the worldwide music and image-based software markets. Since the 1980’s, Sony had converted itself from an electronics company to a global entertainment company with such products. Some of this company’s major competitors include Matsushita, Philips, and Sanyo. The world’s first CD player was fashioned in October 1982. Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera in 1996.

Sony has a broad offering in consumer electronics segment that it can leverage to provide a comprehensive

Quality control is a critical concept in every industry and profession. The survival of your job and of your company depends on your ability to produce a quality product or service. For most people, quality is associated with the idea of a product or service that’s well done, looks good, and does its job well. Quality product is one that lasts, holds up well under use, and doesn’t require constant repair. A quality product or service should meet a high standard in many areas, such as form, features, fit and finish, reliability, and usability. As products and services evolve, consumer expectations tend to increase so that yesterday’s quality product becomes tomorrow’s junk. Quality revolves around meeting customer

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

The company is a firm believer of quality in every step and maintains it in every facet of the organization. A quality management system has been designed and implemented by the company to ensure a consistent level of standards at all times. It also works continuously on technological and process innovations in order to improve them.

Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causes. This was

The product design department states ‘once a product is developed it is thrown over the wall to manufacturing. Lack of communication between departments can cause problems with product quality, increase costs and lower productivity. One way to resolve this is to create a quality and safety position. This position would be responsible for gathering suggestions from the manufacturing and product design managers regarding new product challenges and/or reservations. After analyzing this information it would be shared with the designers to improve the product prior to it going to market.

Sony has a strong reputation on the domain of digital and audio technology. However, Sony was a marginal player in the handset industry with 2% of market share. Previous attempts to enter the US and European markets both failed due to poor knowledge on mobile technology. Sony was too slow to move away from its traditional businesses such as music stereos, televisions, VCR and DVD, hence a partner who could provide expertise knowledge was needed.