Sony 's External Environment Analysis

3470 Words Jun 24th, 2015 14 Pages
Contents
Introduction 2
Sony’s External Environment Analysis 3
1. Customers 3
2. Competitors 3
3. Media 3
4. Suppliers 3
5. Distributors 4
SWOT Analysis 4
1. Strengths 4
2. Weaknesses 5
3. Opportunities 6
4. Threats 6
Marketing Objectives 7
1. Profitability 7
2. Marketing Share and Volume 7
Marketing Strategies Analysis “4P’s”: 8
1. Unique Product: 8
2. Price: 8
3. Promotions: 9
4. Place: 10
Launch Date 10
CONTROL THE MARKETING Plan 11
Action Plans 11
Responsibility 11
Measurement and Control 11
Conclusion 12
References 13

Introduction
Sony is one of the major big companies which has a lot of major products that are very desirable around the globe. It has customers from all ages, and products that is desired by someone in almost every house or business nationwide. In this paper, I will discuss Sony Corporation’s major marketing plan, throughout analyzing and introducing the PlayStation 4’s marketing plan, which is one of Sony’s most recants and desirable product among children and adults.
The PlayStation has gone through four generations of consoles, the PlayStation (PS1), PlayStation 2 (PS2), PlayStation 3 (PS3), and the PlayStation 4 (PS4). The PS4 is the current PlayStation and offers new technology innovations that will continue the reign of its legacy as its predecessors did. The PS4 brings forth spectacular graphics, greater media storage, multiplayer capability, faster game loading speeds, and a built-in high definition movie capability. Thus, you 've got three…
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