Sony 's External Environment Analysis

So I’ve been comparing the Xbox One and Playstation 4. It is usually quite a task to compare consoles, since sometimes it is usually the player’s choice for which console they like. But sometimes there can be little things that bug people. Even smaller things. But sometimes certain things are what some people go to the console for.

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

If you've never touched a video game controller in your life, but do have avid players in your household, you may be in for a bewildering month. That's because we're on the verge of what the gaming industry excitedly calls 'a new console generation'. In short, the Xbox 360 and PlayStation 3, once the most powerful games machines on the planet are being replaced – the former by the Xbox One, the latter by the PlayStation 4 (PS4).

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

For the industry analysis, we are certain of sales since the PS4 is a consumer product particularly. For that reason, the buyer has a high bargaining power on the product. The market for casual gamers has increased seriously and sales increased after decreasing price of the PS3. Due to the uniqueness of every video game console and the games buyers have bargaining power. A small difference might be significance an extra hundred dollars for an intense gamer. People have more aware to the price difference because they play video games more casually and as a result they have more bargaining power. Buyers have a reasonable amount of power in the video game industry in particular with Nintendo. Although Microsoft and Sony have other sources of revenues, the major source of income comes from the sales of games and game consoles.

So if you’re gaming, then pause to take a look at which of your friends are online, it’s a simple switch back to where you were. The PS4 itself is quite a remarkable piece of technology. There is a second processing chip in the system that is dedicated to the management of uploads

The release of the next-generation gaming consoles has left the gaming industry is in frenzy. With so much demand for the consoles it feels as though people are ready to give away their legs to get either the PlayStation 4 or the X-Box One. With two of these monstrous gaming devices available, the decision to just choose just one console seems to be, for some, a life and death decision. Many people, as a result of not conducting the proper research, fail to realize how easy of a decision this is. In this much anticipated console race, the PlayStation 4 has a clear advantage over the X-box One and as a result, it is the console that consumers should look to buy.

With all these elements concerning the gaming industry. PlayStation 4 continue to outsell its competition. Which is the Xbox One as well is the Xbox 360 and the Nintendo. In turn makes it the number one gaming console worldwide. Sony has committed to cultivating it's gaming system for the next generation to enjoy the product. Sony PlayStation 4 has no pressure with it status in the gaming industry with it significant prices, and design. With gives reasoning to buy the console.

The Performance of the PlayStation 4 is much easier because the program system is simple to use and has all of content organized and easy to use. The Playstation 4 comes with apps like Netflix, Hulu plus, NBA, and VUDU.In addition, Live Playstation 4 allows the user to see other people’s content and to play with other people. On the Playstation 4 you can navigate at your own pace, but there are a minimum number of apps to choose from on the home screen.

The age of playing on the video game console was thought to end in recent years, but strong need for console gaming is still in demand. The Sony Playstation 4 has sold over 20 million, while Microsoft and Nintendo have sold half that amount. Sony, Microsoft and Nintendo are projected to earn over $15

Shigeru once said, “The Obvious objective of video games is to entertain people by surprising them with new experiences.” Since, the early 1990’s, there has only been two heavy weight gaming consoles: PlayStation and Xbox. Over the years, they both have tremendously evolved into impressive gaming consoles. A gaming console is a device which outputs a video image onto a screen. The term “gaming console” is used to distinguish them from arcade machines and computers. Currently, the latest models are the PlayStation 4 (PS4) and Xbox One. Even though, the PS4 and Xbox One are both excellent gaming consoles. They do have a few differences such as price, exclusive games, and exterior/interior design.

With the advanced technology, these two gaming systems have made playing game and watch tv or use social media and many others things. XBOX one is created by Microsoft, they are developing the game system more and more advanced over time. The XBOX one has many new features such as recording while playing games, watching live TV, Skype and can do many other things all while still being connected to the community-at-large. The PS4 was an idea of Nintendo but later they worked with Sony to fix the game system more. PS4 provides gamers access to a rich portfolio of applications that feature the hottest movies, t.v shows, and live sports programming.

This report focuses on the way in which Xbox, as a product, should, and does manage its marketing mix in order to meet the needs of its markets segmentations. The marketing mix is classically seen as the four P’s of marketing: product, price, place and promotion (Brassington and Pettitt, 2006). Each P must be looked at individually before being brought together, so

Sony’s innovative approach and successful brand name, being associated with numerous motion pictures, computer entertainment, music, television, and online businesses, makes Sony one of the most successful, extensive entertainment and technology companies in the world.

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.