Soren Chemicals

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

Herman, S. 2004, 'A day at the beach', Global Cosmetic Industry, vol. 172, no. 8, pp. 53-54. Retrieved: October 13, 2004, f

The most distinct possibility that CleanSpritz has is to branch into the commercial cleaning industry. Only 31.5% of MJ Brenner’s overall U.S. sales derive from the sale of household cleaning products (which is where CleanSpritz’ current market is). 40% of its (MJ’s) sales come from industrial cleaning products. Not only could CleanSpritz claim some of that, but their market research showed that there was considerable interest from businesses to purchase their 3:1 concentrated formula.

| The problem facing Janmar Coatings, Inc. is deciding where and how to execute corporate marketing efforts in the southwestern United States. Janmar Coatings is currently marketing to 50 counties, their main focus area so far has been the 11 counties in the Dallas-Fort Worth area. The main issue Ronald Burns, the president of Janmar Coatings, is having is trying to come up with a solution to market his company in the most cost effective way during 2005. After 2 long meetings with his executive team he still has no clear direction. He has gathered an approach from each of his team members, including: VP of Advertising, VP of Sales,

Over the past decade, the Healthy Spring Water Company’s sales grew rapidly due to increasing concerns about water quality. In recent years, however, the company’s sales have been stagnant. The problem is that the market for spring water grew large enough that grocery stores began to carry it, at prices somewhat below those of Healthy Spring. Consequently, the grocery stores are enjoying most of the benefit of continued growth in this market.

Ann Wood the current director of marketing for the Consumer Products Division in Norwich Enterprises faced many challenging obstacles during this particular day; she is in charge of three different groups. She supervises the market research in which Joe Jackson is the current manager. She also foresees the marketing strategy and administration department where Brooke Carpenter is the manager, and the Advertising and public relations department.

However E. Constantinides (2006), suggests that this basic marketing strategy is more product focused rather than customer focused, therefore inadequate to use in situation like that of PTRC WAP’s more service focused product. Constantindines further suggests that the main issues with the “4 Ps” are lack of customer orientation, consumer interactivity, and strategic elements. These suggested issues are direct components that are often used in PTRC WAP’s daily practices. Customer orientation ensures that clients understand the service being offered and why it something they want to use. Consumer Interactivity allows the client to have more control and increased communication during the weatherization process. For example, customers are permitted to decline services if they do not want them completed at their house, but it is also equally important for them to understand why the service is being recommended. It may be that the “4 Ps” need to be looked at in a different way when being applied to public sector marketing. Product may be better represented by a service, such as weatherizing a home. Price may be better represented by the funding source, in this case a federal grant. Place, better represented by the delivery of the service. Weatherization comes to the home with all materials in a 2-3 day time-span. Finally, promotion stays much the same, but instead of advertising a product and price, a service is being advertised (Chew & Vinestock, 2012). For service marketing there is an expansion to 7 Ps, with the addition of people, physical evidence, and process (Chew & Vinestock, 2012). These additions to the marketing model are an excellent way for PTRC WAP to better reach clients. People is the intake, energy auditors, and crew that have their feet on the ground doing work. Their attitude and actions can provide a first-hand example about

1. Why is Soren Chemical struggling to sell Coracle? In particular, please discuss how the channel structure affects the sales of Coracle.

ABC Chemicals is a medium-sized chemical distributor located at the rear of a large metropolitan shopping precinct. ABC Chemicals purchase large quantities of cleaning chemicals. These are delivered in 205 litre drums and include solvents, acids and other corrosives, and detergents. These products are decanted by ABC Chemicals’ workers into retail size containers (not exceeding 30 litres/ kilograms), re-labelled and shipped in company-badged delivery vehicles to retail outlets throughout the metropolitan area.

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

With the high interest of adopting a more eco-friendly environment, Spectrum Sunglass Company was challenged to provide a greener product to the largest retail customer Big Mart in a short timeframe. Big Mart suggested that Spectrum to reduce the use of petrochemical raw materials in the manufacturing of the products from 90% to 50% within two years. In the interim, Big Mart requested a detailed implementation plan of action within three months. If action plan is not received, Big Mart will cancel business with Spectrum and will work with competitors willing to incorporate greener products. As the Director of Product Innovation, I was eager to implement the change for numerous reasons. Prior to being presented with this challenge, many customers voiced concerns over the company’s environmental impact. Looking for ways to develop the company economically while setting Spectrum apart from competitors both price and design wise. Although the deadline for the action plan was short, the thought of the company growing by developing a distinctive product was positive. However, being a middle manager, I do not have the authority to put the change in place. Collages and senior management support is highly needed.

In this report, we analyze the data presented in the “Green Ox” case, with a view to determining a marketing strategy for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if not explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified.

In a remote area of the rainforest, there is an artesian aquifer that produces the water. A state of the art bottling facility is located right on top of the aquifer and draws the water up, protecting its purity and soft taste. In my opinion once the general public becomes more aware of the intricacies affiliated with Fiji water and how it is preserved and bottled further sales will follow. Additionally, the upper and upper middle class feel that the water given its isolation and quality processing add to their success persona. This could be affiliated with Target Marketing. Target Market is a set of buyers sharing common needs or characteristics that the company decides to serve. Fiji uses social marketing by highlighting the all natural process. Fiji promotes that the water is good for your overall health to include strengthening your bones, connective tissue, teeth, skin, and hair. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individual behavior to improve their well being and that of society. The brand name of Fiji is being associated with some of the finer things in life. Some of the more affluent retreats and restaurants are serving Fiji bottled water because of its brand. Branding Equity is utilized in this form of marketing. Brand Equity is the positive differential effect that knowing the brand name has on customer response to the product or service. The retreats and restaurants

This market study was based on the well-established Clorox Company which had originally started in 1913. In 2006, after the placement of the new CEO, the company had developed a strategic plan to position them for their 100th anniversary in 2013. The plan was titled “The Centennial Strategy” which focused on long-term accelerated growth and developed metrics to measure the success of the plan. The plan focused on accelerated sales growth which would come from extending existing brands to adjacent categories, entering new sales channels with its existing brands and increasing penetration in countries where Clorox already did business. The Clorox Company developed a “3D” structure consisting of desire, decide and delight. This

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service