Sorzal Case Study

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

Through this strategy, a strength our company possesses is the ability to offer a premium product for every customer in each segment of the industry.  We compete by giving all of our customers the very best, up-to-date products. Another strength is that since we have a premium product line, we are able to charge an above average price to our customers, thus leading to higher profitability in the long run.

makes them add value to reputation of their brand. Their main strength is an ingenious

Well-established and enjoys a good reputation and good relationships with its retailers. A respectable name in the industry is very important when it comes to standing out from the competition and contracting with different retailers.

For the company to ensures success in its operations there is need to cultivate customer loyalty and facilitate efficient supplies, differentiator linkage between operations and buyers must be put in place. This will be facilitated through some ways. To cater for customer needs the company will have to ensure it adopts a competitive pricing strategy against the existing competitors and new entrants in the market. The company has a lean pricing policy and to take advantage of its off- price apparel strategy. The customer’s loyalty has to be sustained through the low prices they enjoy

new brands are at very high risk of failing, as the consumer is more reachable when

One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats

This strength is critical if Tennant chooses to venture into other emerging markets or further expand their product line. Tennant has already established a strong name for them within the industry and has experienced success adapting to different market situations in the past, this should make it easier for them to succeed in with new products and in other markets. Tennant’s focus was rare as they chose to deliver a sustainable value to their customers without compromising on price or performance. This strength is not imitable with new companies as it something that is built over time although many existing companies have built the same brand strength with their products. This strength has proved to be a sustainable competitive advantage for Tennant. They have exploited this strength and achieved organization.

Every company has their own theory and goals behind what they overall want to see or become. This paper is written with intent to help better understand a real life situation that took place at Guitarras Dominquez. When a company first opens their doors for business, they use high end material to show the essence of quality in their product which will allow for growth in their customer base. Do you ever wonder how a company gets far in doing so? Intention from the start of a business does not include cutting corners and saving money, but eventually with budget cuts and business plans they tend to become necessary.

Suppliers in the industry seek buyers who can move a lot of merchandise in a short period of time. The threat of substitution is a big deal in this industry. Most retail stores carry the same types of products with little differentiation. This makes it difficult for companies in this industry to keep customers coming back. This places an emphasis on the need to build a good reputation with customers.

     Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

Their products are not recognized on the shelves. They are struggling with a brand recognition. Moreover, since the crisis in Syria exports had dropped dramatically, approximately for 20%, logical decision would be to increase the shares in Lebanese market. In order to do it they should implement a strong marketing campaign, which will be effective in both attracting new customers and creating a buzz in a society. In addition, lack of differentiation on the shelve leads to poor customer relations and weak customer base. Loyal customers are not being rewarded with a pride in their brand but rather would feel unappreciated. Consequently a weak customer base will lead to unstable and weak sales. Another factor that adds up to a weak sales is superior quality of the products. It could be considered to be a strength that would differentiate the company. In this case, it acts as a weakness since Panda-Plast is unable to compete with lower prices of their competitors. In the plastic industry price is very important aspect since plastic products could be perceived as a cheaper substitutes of wooden or aluminum products. One more weakness that could be a strength is small circle of owners. Although it provides fast response to a changing market, the decisions may be based on emotions of a person rather than on his intelligence. For instance, this kind of owner may base his decision according to the family ties or personal relations with the employees. This favorability may decrease efficiency and may cost of losing competitive edge over the other

Sorzal distributors is a nationally recognized importer and distributor of a wide variety of South American and African artifacts and a major provider of southwestern Indian authentic jewelry and pottery. Based in Phoenix, Arizona, the company is a well established organization that has built its reputation on customer satisfaction through the verification of every piece of artifacts it imports. Expansion of the company led to establish offices in L.A, Miami and Boston where new products were included to the company's line of products like pre-Columbian artifacts from Peru and Venezuela as well as burial artifacts from Africa. To respond to its customers'

Perhaps one of the weaknesses that a big company faces is the decentralized organizational structure. This is also part of the difficulties that L’Oreal is facing. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal. This slows down the production of the Company because of the need of giving reference to the other Board members and directors of the Company. L’Oreal will also have a difficulty in finding out what division is accountable for the possible pitfalls of the Company. Another weakness that L’Oreal faces is their profit. The profit margin of L’Oreal is comparably low than that of the other smaller rivals. While L’Oreal projects certain rise in digits as their profit, the result does not usually meet the expectations (Sang, 2003). Perhaps, this is also due to the high-end advertising and marketing as well as the width of the Company. Finally, the coordination and the control of the activities