Sostac - Marketing Communication and Branding

One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. We spend a lot of time learning intimately about their products and services to help serve them well. And, we enjoy helping them understand what we do as a firm and, more importantly to them, how branding can serve their organizations.

Deaf-blind can also use a screen Braille communicator, a small portable device that enables them to communicate with sighted people. Alternate communication is print on palm, the person communicating with the deaf-blind person prints large block letters on the other persons hand. Each letter is written in the same location on the persons hand. This is a way for the deaf-blind to communicate with the public.

It works on predictions of performance that are normal to all participants and would likely occur. It is all about guessing what the competitor can or cannot do which means that the decision made will not be optimal. Decisions are based on predictions and assumptions which depend on initial conditions that are liable to sudden changes due to multiple of factors.

To increase CAH¡¯s sales in the U.S., set up push strategy (Exhibit 4), directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. In this approach, personal selling and sales promotions play major roles. Salespeople call on wholesalers to encourage orders and provide sales assistance. Sales promotions, such as case discount allowances (20 percent off the regular case price), are offered to stimulate demand. By pushing the product through the channel, the goal is to get channel members to push it to their customers.

Companies are continually coming out with new products; most new products are improvements of past products. However, the way a company markets a product and to whom they market the product can make a drastic difference in regards to the sales performance. Two products can be nearly identical and marketed very differently, while two products can be polar opposites and marketed almost identically. Two products that are similar but marketed differently are the iPad and the Amazon Fire tablet, and two that are different, but marketed similarly are Nike tennis shoes and Oakley sunglasses. It is important to understand how a company markets a product, but it is just as important to know why a company is marketing a product a certain way. The

What the deaf-blind use to communicate with each other or with other people depends on the extent of their vision and hearing loss, their educational backgrounds and what opportunities were open to them (“American Association,” 2009). Some of the methods used include tactile sign language, which is when the deaf-blind person places their hand on the signer’s hand to follow the shape and movement of the hands to understand what is being said. Face-to-face communication devices are used as well, those include a screen braille communicator, a teletypewriter that sits on a braille keyboard, a Captel that is a telephone that is connected to the computer that will caption what the caller is saying and display it on the screen (“American Association,” 2009). These inventions have helped the deaf-blind communicate so much easier, but a look at these inventions and they are large in size, they can’t be carried around as easily as a smart phone, and they sometimes can be expensive to own. On the other hand the success of videophone technology proves that it that there can be a simpler, more face-to-face, less expensive communication. Even though face-to-face communication is easily accessible to anyone who has a smartphone, those who are deaf-blind have vision loss that does not allow them to see such small

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

In conclusion, we must appreciate the level of involvement needed by companies to effectively market and sell their products. Competition notwithstanding, marketing must create awareness and a need for a given product in order for it to sell; it is no longer adequate to rely on foot traffic and natural curiosity. Especially with our modern world, it is imperative for the advertising to be focused on a core market, adeptly changing as tastes and customs dictate. Innovative products require imaginative marketing; a better mousetrap may change the world, but people must be told it

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

TRIBE was founded in 2015 by three friends and ultra-runners Guy, Rob and Tom, who took part in a 1000 mile run across Eastern Europe to fight against human trafficking. Their journey is what inspired TRIBE and together with a simple mission, they decided to set out and develop the highest quality performance nutrition products from 100% natural ingredients to help prepare others for their own though journeys. They have since then launched 25+ natural products; protein bars, energy blaze trails, protein shakes and trail mixes. Today TRIBE is growing fast (Tribe, 2017). TRIBE is currently an online retailer, adopting a direct-to-consumer online subscription model (Holloman, 2016). TRIBE specifically targets runners and

Lush Ltd. is a cosmetics retailer headquartered in Poole, Dorset, United Kingdom. The company was founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They met in a hair and beauty salon in Poole, England. A few years later, they decided to branch out and start their own business selling natural hair and beauty products.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

What's more, an incredible inverse, pull strategies include conveying messages upon customer ask for, or context data on perused mobile content (Barnes, 2002). Push marketing, for the most part depending on SMS marketing, has commanded mobile marketing for a considerable length of time (Barnes, 2002). however, when taking a gander at the pattern of developing mobile applications that are particularly intended for pull marketing (Dou and Li, 2008, for example, short codes, QR (quick reaction) codes, and picture acknowledgment based codes, it is likely that pull campaign will have a more prominent part to play later on of mobile marketing. Because it was created in the 1960s where a push approach ruled marketing strategy, the four Ps ideas is censured for its item arranged approach and does not perceive customer needs, which is the quintessence of the present market (Chaffey, Ellis-Chadwick, Mayer and Johnston, 2006). The viability of mobile directs in marking is generally talked about in the regions of brand awareness and brand association Using SMS marketing; marketers can successfully build up brand recognition and review with push

The world today demands people to be independent, irrespective of their challenges, mentally or physically. Visually impaired people have to rely on someone for fulfilling even the minor needs. The probability for them to interact with the computer is very minimal except for the speech recognition technology which is really complicated and unreliable. Thus to make them stronger in their working on the computers, this project provides them the total enhancements for interaction with the system and servicing their necessities.

Literacy has become a necessity for all in today’s world. Illiterates find it difficult to perform even basic things like reading good books, jotting down necessary information or writhing a report. If this is the case with normal people we can well imagine the plight of the visually impaired people. The invention, development and introduction of Braille helped them overcome this handicap in learning the traditional way. When you touch and feel Braille the first time you will just