The Significance of Soundscan
Historical Background After the World War II ended, the enormous population of new generation who were given birth during the war era became majority of the world. In that regard, most industries smoothly switched the aim to the new customers. For example, music industry, one of the most sensitive industries, rapidly aligned line of sight to the newly born customers. While the previous era which was about to cross the border of Post Romanticism era was more focused on art music or the purpose of encouraging patriotism, the post war era music was more focused on practical profits. As such, the new generation was targeted. The result of that, pop music culture was emerged. As the scale of the market was
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Billboard which is the most influential music magazine of 21st century was originally a town magazine which connected bill board owners and advertisers. In Pre-war and Post-war era, the magazine, Billboard had been conducting introducing brand new entertainment news. It is said that the first chart of popular music was posted on January 4th, 1936. The way it measured the chart in that era is said that the magazine’s workers counted all the music play frequency from radio, juke boxes and selling amount of retail stores. On March 1st, 1991, when the internet was gradually generalized, and the method for listening to music had moved from CD to the internet down loading, Billboard constructed the new music play data accumulating system which was named as Nielson Sound Scan. From this point, Billboard started accumulating the music play data on the Internet, and reflected that on the chart.
Principal of a market, in music industry Markets, in general, there has always been intense competition between multiple companies in every industry. To survive from the battle, companies must always deal with their clients’ or customers’ changeable needs. However, sadly, many companies fail to analyze the time’s customer needs, and the result of that, they die out from the nature of competitive industry. Although it seems brutal, however, it has been the key element which enables companies to grow up, and the technology to be developed. Music
As a result cultural industries saw fit to move in and make profit from this reality by offering a form of escapism through music. Music mainly Rhythm and Blues was expressing the experiences of young teenagers. Teenagers no longer upheld the values and message that their parents and schools were promoting. This created conflict between the cultural industries who were promoting the pleasures of consumption with the traditional view of educational demands. This was seen to be the background formation and experience for rock n roll. It was due to the experiences of teenagers that Rock n roll formed. Rock n roll is due to Presley etc.
The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)
Throughout late 1940’s through the early 1970’s, the growth of various types of popular music and trends are historically observed. Starting from postwar
Within industry there is revolution. Innovation for development and a burning desire for further progression must be realized or risk of failure increases exponentially. Does consistent hard work not correlate with well earned success? Does perseverance parallel evolution? The music industry is not impervious to failure and its institutes must evolve to survive in an ever-changing world of technological advancements. These advancements are utilized and implemented industry wide, including via event promotion to solidify the future of music as a whole. Event marketing, albeit not a “modern term”, has proved vital to the music industry time and time again as it constantly evolves as the music industry business model is redefined. Event marketing and promotion has been defined and consistently redefined as use of technologies upturn.
An audio engineer is responsible for the operation of the soundboard and other equipment in the recording of music, words, sounds, or any combination of such material. There are several types of engineering positions available in today's studios. In large studios, there are usually several engineers, each with the own duties and contributions. There are recording engineers, recording assistants, set-up engineers, maintenance engineers, and even mix-down engineers in some cases. In smaller studios the engineer is usually responsible for all of these duties. As a rule, the engineer should be able to set-up, use, and fix the equipment they work with.
When creating music, there must be something that appeals to the audience. Music in this age must now be more original than ever. New genres of music are being born at a rapid pace, which makes being original a difficult task. “Re-Tuning the Music Industry—Can They Re-Attain Business Resonance?” by Sudip Bhattacharjee, et al, writers for Communication of the ACM, makes the following statement: “Each song is unique. Artists strive to be distinctive and constantly adapt and innovate their offering. Consequently, music consumers face non-trivial search and evaluation tasks prior to each music purchase.” (Bhattacharjee 136). The willingness for consumers to buy music, whether it is an album or just one single song, increases when the music is something they have never heard of before. A band such as Nirvana was able to do just that. In the
This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of
The music industry is in a time of growth at this very moment. The environment for its growth has been increasing rapidly on many geographical boundaries and has been established through information technology and Internet. In this paper I will analyze how the music industry not only has been affected by Globalization as an economic institution but also that it has become a worldwide-globalized commodity. First, I will begin by analyzing how the music industry, though its consumption is not a necessity, it is affected by large economic factors and has become a large Music Market. Furthermore I will analyze how the music market has globalizing tendencies
Music has played a vital role in human culture and evidence based on archaeological sites can date it back to prehistoric times. It can be traced through almost all civilizations in one form or another. As time has progressed so has the music and the influences it has on people. Music is an important part of popular culture throughout the world, but it is especially popular in the United States. The music industry here is, and has been, a multi-million dollar business that continues to play an important role in American popular culture. This is also a art form and business that is forever changing as the times and more importantly, technology changes. Technology has changed the way music is made as well as how it is produced,
In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down; it allowed for pocket-sized computers to store more information in a smaller space that open the door for apple to step in with the unveiling of the iPod and iTunes. These systems made it possible for storage and playback that gave consumers the
No one can deny that technology is actively changing the music industry. Production, distribution and sales of music have been affected dramatically within the last 10 years along with artists, composers, and technicians. Most of the changes have been great for consumers, but vastly negative for professionals in the music industry, however a few artists have found ways to adapt to the changing atmosphere of digitally downloaded music and use it to their advantage. We’ve seen music change form from physical, tangible products like records and CD’s to electronic single tracks stored in an invisible cloud. Two major factors in this sudden revolution are online music stores (specifically iTunes) and file sharing websites that allow music to be downloaded illegally.
The music industry is an oligopoly. Since the late 1800’s people like Thomas Edison have been buying up patents in communication technology, forming monopolies, leading to a non-competitive entertainment industry. With only a handful of corporations controlling all aspects of acquisition, distribution and marketing of music, harsh business principles create an exploitative industry that takes the best of what artists have to offer and leaves many of them unable to support themselves. Beginning in the 1950’s with payola and white cover music and ultimately evolving into iTunes and Spotify, the music industry has grown into a billion dollar industry with far-reaching influence and control. Contracts rarely serve the artists’ best interest and many are left out to dry when their usefulness has expired.
The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio
Their vision is thus to provide music for every moment. To become the number one operating system for the music of the future, and to attract more users to their premium services in order to generate more profit.
In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.