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Soundscan Essay

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The Significance of Soundscan
Historical Background After the World War II ended, the enormous population of new generation who were given birth during the war era became majority of the world. In that regard, most industries smoothly switched the aim to the new customers. For example, music industry, one of the most sensitive industries, rapidly aligned line of sight to the newly born customers. While the previous era which was about to cross the border of Post Romanticism era was more focused on art music or the purpose of encouraging patriotism, the post war era music was more focused on practical profits. As such, the new generation was targeted. The result of that, pop music culture was emerged. As the scale of the market was …show more content…

Billboard which is the most influential music magazine of 21st century was originally a town magazine which connected bill board owners and advertisers. In Pre-war and Post-war era, the magazine, Billboard had been conducting introducing brand new entertainment news. It is said that the first chart of popular music was posted on January 4th, 1936. The way it measured the chart in that era is said that the magazine’s workers counted all the music play frequency from radio, juke boxes and selling amount of retail stores. On March 1st, 1991, when the internet was gradually generalized, and the method for listening to music had moved from CD to the internet down loading, Billboard constructed the new music play data accumulating system which was named as Nielson Sound Scan. From this point, Billboard started accumulating the music play data on the Internet, and reflected that on the chart.

Principal of a market, in music industry Markets, in general, there has always been intense competition between multiple companies in every industry. To survive from the battle, companies must always deal with their clients’ or customers’ changeable needs. However, sadly, many companies fail to analyze the time’s customer needs, and the result of that, they die out from the nature of competitive industry. Although it seems brutal, however, it has been the key element which enables companies to grow up, and the technology to be developed. Music

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