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South Asian Culture

Decent Essays

The popularization of South Asian culture through its use by mainly white female celebrities alludes to the idea that white women exotify South Asian culture, as it makes them feel as though they are more “ethnic.” Similarly, as it is mainly white women, even celebrities, who are those adorned with bindis and other symbols of South Asian culture in American media, it alludes to the idea that white women are seen as more desirable and are more praised in society than those who do not fit that standard. Maira had noticed that many of the people who were ready to adopt these cultural elements were mainly white women, speaking to the idea of white imperialism and white supremacy. Through a testimonial from Madonna regarding her MTV appearance …show more content…

He describes it as if it restricts us from trying new cultures and partaking in multiculturalism. While he brings up the valid argument that one cannot adopt a culture simply because they have cultural ties to it as that fails to, as well as understand the struggles that people of color face in America by being undermined by white people, he fails to address the idea that people who adopt parts of a culture after finding out that they have that heritage are only trying to figure out themselves, while cultural appropriation is defined as one adopting aspects of a culture and only using it as fashion without trying to learn its significance.
Cultural appropriation allows for the identity of the culture to be changed and diminished, as the constant commodification and misuse of cultural artifacts aids in changing how the culture is perceived. Through her critique of “Sita Sings the Blues,” a film retelling of the ancient Hindu epic poem of Ramayana, Lodhia argues that when a part of a culture goes through a commodification process, the way that others view that aspect become skewed, shifting from the original meaning and purpose. As the film was written and directed by a white woman, as well as the fact that the film was an exotified version of the story, the film experienced severe backlash from Hindu Americans. The film itself excessively exotifies and sexualizes the protagonist Goddess Sita, with the illustrations

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