South Beach Hospital Executive Summary

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

West Florida Regional Medical center (WFRMC) is located on the north side of Pensacola, Florida. It is associated with Hospital Corporation of America (HCA), and “the West Florida Healthcare campus includes the all private room acute care hospital, the area’s only comprehensive physical rehabilitation hospital, and a mental health facility” (West Florida Hospital, 2010). When looking at the decision to invest heavily into total quality management (TQM), you must look at its history and hospital statistics of the Pensacola area. In 1992, there was intense competition between WFRMC and the other two hospitals within the area, Sacred Heart and Baptist Hospitals (McLaughlin & Kaluzny, 2006). “The 130 doctors practicing

I think the strategic mission should be revised. The Medical Center is in an older urban area with smaller shops and businesses. The community is trending towards a predominantly elder population. There has also been a decline in compliance with T.J.C. standards. Staffing supports new program development and the physician staff is in abundant supply. There are also major issues that need to be addressed, such as shortages in clinical staff, non-interfacing information technology systems, antiquated facilities and infrastructure, and a shift to its financial mix. Careful assessment of the aging person's

1. Select one of the needs of Community South Medical Center and identify at least one strength, one weakness, one opportunity, and one threat (S.W.O.T.) for that need. How does each of these correlate to the overarching issues confronting Community South Medical Center?

If you are interested in this position please answer the following questions. We will review your responses and if you qualify we will begin setting up interviews. Please have your responses returned to me within the week of your receipt.

Formidable health care organizations, healthcare outreach facilities, healthcare partners, and dedicated health care leaders are nothing new to the Central Florida region. Central Florida has given birth to some of the best and well-known health care systems in the nation. “The region is home to several respected hospitals that are ranked in the nation’s top 100, a Level One Trauma Center, nine designated teaching hospitals and the University of Central Florida, College of Medicine” (Winter Park Memorial Hospital, 2013). Although there are several economic hardships taken place within the nation’s health care industry, Central Florida’s healthcare organizations are amid in serving the community.

West Florida Regional Medical Center (WFRMC) located on the north side of Pensacola, Florida competed strongly with sacred heart and Baptist hospitals for patients. WFRMC’s CEO John Kausch was an active member of the Total Quality Council of the Pensacola Area Chamber of Commerce (PATQC) (McLaughlin, C.P., Johnson, J.K., & Sollecito, 2012).. PATQC’s vision was to develop the Pensacola, Florida area into a total quality community by promoting productivity, quality and economic developments in all area organizations both public and private (McLaughlin, et, al., 2012). John

Florida Hospital was founded in Orlando by the Seventh Day Adventist church in 1908. It is part of a 46-hospital network, with 20 nursing homes and 25 health care agencies extending across 12 states that make up Adventist Health System (AHS). AHS is one of the nation’s largest hospital systems, and is a not-for-profit healthcare organization.

A needs assessment is the initial step in revising a current curriculum or initiating a new educational program (Keating, 2015). Once a problem is identified, a more targeted needs assessment can be determined (Bass & Chen, 2016). From this needs assessment, identifiable, measurable objectives for developing a curriculum can be initiated (Kern, 2016).

Thomas Jefferson University Hospitals (TJUH) has 951 inpatient beds, with a wide variety of clinical specialties. Jefferson University Hospitals provides more than 200 departments, centers, and services for the healthcare specialists to diagnose, treat, and satisfy the patient’s healthcare needs. Jefferson’s Department of Pharmacy provides a number of pharmaceutical services to support the provision of the best patient care and assist with the research and educational development in the Hospital. Investigational Drug Services (IDS) is the service within the TJUH pharmacy department that provides the procurement, storage, dispensing and maintenance of records for all inpatient and outpatient drug studies. The IDS pharmacy is also responsible for ensuring drug study medication safety, patient safety, and local, state, national, and federal regulatory compliance for all investigational drug research. Over the past 11 years, the IDS pharmacy at TJUH has seen a significant growth in the number of inpatient and outpatient drug studies. Currently, there are over 200 active drug studies managed by the IDS pharmacy with an average of X new studies initiated per month.

Huntsville Hospital maintains the purpose of the utilization committee is to strive to provide efficient and appropriate health care services in the least costly manner. Collaborating professionals employ recognized standards while maintaining the quality of healthcare.

The Medical Resort at Sugar Land is a skilled nursing facility that focuses on inpatient rehabilitation care. Our goal at the Medical Resort, is to make sure that your loved one has the proper care and accommodations that they need in order to make the safe transition home. We offer a wide variety of in patient therapy such as, physical therapy, occupational therapy, and speech therapy. Our facility offers a special respiratory unit that allows us to accept patients with advance respiratory needs on a case by case bases. All of our meals are made to order and prepared by our Executive Chef and his culinary team, which the guest and family members can choose to enjoy in the dining room, courtyard, or in the comfort of their own room. We offer

Mount Sinai Medical Center in Miami Beach is one of Jackson Memorial Hospital’s competitors that have experienced similar weaknesses as they have. Mount Sinai Medical was among one hundred and seven other FHA’s hospital that encountered issues with readmissions, surgical complications, infections such as central line blood stream infections and catheter associated urinary tract infections, and other complications (Anonymous, 2013, p.1). However, with the help of Florida Hospital Association (FHA), a five year strategic plan was created to help reduce cost, cut readmissions, and improve quality of care (Anonymous, 2013, p.1). Steven Sonenreich, CEO at Mount Sinai Medical Center and also chair of Florida Hospital Association FHA's Board of Trustees

Tony has returned to see me around eight months since her underwent knee replacement surgery. The surgery itself went quite well with no complications. Unfortunately in the last three or four months, Tony has had significant cardiorespiratory issues and has required three admissions to Echuca Hospital and on each occasion spent time in their High Dependency Unit. Speaking with Tony, I gather the issue was a combination of chest infection, exacerbation of COPD and cardiac failure. He has had multiple courses of antibiotics and an increase dose of steroids. As of the last couple of weeks, he has cease antibiotics, but I note his diuretics have been substantially increased such that his current furosemide?? dose is 120mg bd and spironolactone

Founded in 1963, Baptist Health’s tertiary care center and Montgomery’s largest healthcare facility, Baptist Medical Center South offers unsurpassed specialty services and treatment. Baptist Medical Center South is a licensed, 454-bed acute care regional referral center. As the comprehensive resource for family healthcare in Central Alabama, the medical center is known for its outstanding services, professional expertise, and an exceptional level of personalized care.