Southwest Airlines: A Corporate Cultural Assessment University of X September 17, 2005 Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul, high frequency, point-to-point, and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971, this airline with only four passengers per flight, and airhostesses wearing hot pants and white go-go boots, has evolved into a leader
Southwest Airlines has been regarded as a benchmark in its industry for operational excellence, it stands as an example of a company that is committed to its core competencies, efficient operations to drive its low cost structure, outstanding delivery of customer service and innovative Human Resource management practices. Southwest Airlines began from a modest humble beginning, a small airline company servicing mainly secondary airports rather than high-traffic airports. Southwest Airlines made
1: Southwest Airlines Part A : General Information Company Name: Southwest Airlines Co. Company is traded on the New York Stock Exchange trade market (NYSE) with symbol LUV. Corporate Headquarters are located at the physical address: 2702 Love Field Drive, Dallas, Texas 75235. Corporate Web Site: http://www.southwest.com. Corporate Web Site for business travelers: http://www.swabiz.com/ Industry Classification Company operates in the Industrial Sector – Services, and Industry – Regional
SWOT Analysis Southwest Airlines has been a strong growing company over the last 4 decades. Using its low-cost, no-frill, customer friendly, point-to-point operational strategy, Southwest has been able to sustain considerable growth over the years and reported straight profits since its inception. Southwest Airlines now has a market capitalization of $9.1 billion and is positioned as one of the strongest airlines in the struggling airlines industry. Over the last decade, many airlines have reported
Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers
Table of Contents Case: Operations Management at Toyota 2 Conclusion 3 Case: Southwest Airlines Operation Management 3 Background: 3 Analysis of operation Management: 4 Conclusion 6 References: 7 Southwest Airlines Operations - A Strategic Perspective 7 Case: Operations Management at Toyota Toyota is among the leading automobile manufacturers of the world selling almost 9 million models at all the five continents. Toyota has been awarded a position in the top 10 fortune global 500 enterprise
attract customers. JetBlue essentially built their business model after Southwest Airlines, and the company's founders had experience with Southwest that helped them learn about the business. The JetBlue approach to cost leadership is focused on the mass market. There is no direct translation to the value proposition for cost leadership, but the closest thing would be operational excellence. The reason that operational excellence is the path to cost leadership is simple in order to offer flights at
Introduction Every entrepreneur would have once in for a while had tumbled upon the success story of ‘The Southwest Airlines’. The founder, Herb Kelleher in one of his interviews to CNBC mentions that there were key moments in the history of the airline where things could have gone horribly wrong, but he came up with out-of-the-box solutions that not only saved his business, but made it thrive. When Southwest started in 1971 they were just a small regional carrier flying from Houston to Dallas. But to make
at Southwest Airlines and British Airways In today 's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm 's critical processes and outputs, baseline those processes, then compare the performance of each process against a standard outside the industry" (Bounds
Southwest Airlines roots can be traced back to Texas in the 1960’s where a company by the name of Air Southwest Co. was created to provide interstate flights in Texas to avoid federal aviation laws. This technique of trying to avoid federal regulation was challenged when 3 other major airlines filed a lawsuit against Air Southwest Co.; later the state of Texas upheld Air Southwest Co. right to fly within the state of Texas and the Supreme Court decided not to review the case. (Southwest Airlines