Southwest Airline

4004 Words Jun 11th, 2014 17 Pages
Southwest Airlines: SWOT Analysis
Mollika Thaing, Khoa Tran, Tonielia Thomas, Hiwot Tesfaye, Kai Spear
Mgmt. Prin. & Org. Behavior
Professor Leon Prieto
11/18/2013

Southwest Airlines’ Description
Southwest Airlines was introduced in Texas on June 18, 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston, Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68 cities around the US. Southwest Airlines has become a major airline in 1989 when it hit the billion-dollar revenue mark. Southwest Airlines is the United States’ most successful airline due to the low fares, high frequency, and
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With relation with Southwest airline consciously and unconsciously Southwest airline earned the top spot for 2012.” Not only do bag fly free Southwest airline was the first airline to offer senior discounts, ticketless traveling, and services for air freight delivery to the common traveler. Southwest airline offers credit based on the number of trips with the airline instead of the total miles traveled also understanding the not how far you fly it’s how many times you fly with Southwest airline.

As Southwest’s major strength is the customer service making a profit is another strength that has sustained them. In 2012, Southwest airline marked the most profitable airline in U.S airline industry unmatched for over 30 years. These profits is the results of the exemplary customer service that Southwest airline has making over 421 million dollars in 2012 alone. Another major strength is Southwest airlines website. During the second quarter of 2013, 80 percent of Southwest airline passenger revenues were booked via southwest.com. In addition to flights, customers are able to make car, hotel, cruise, and complete vacation package reservations on southwest.com. Southwest airline has the "Southwest Shortcut" feature on southwest.com, which is the first online tool that helps customers find the lowest fare based on availability across the entire month.
Southwest airline has many strengths, but as southwest airline put it in a nut shell its all

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