Southwest Airline Strategic Analysis

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Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match, and or enhance, the companies design and strategy. The company structure, culture, and human resources have been taken into consideration. What was found, was that Southwest has a strong culture, which ties most of the strategies together. Supervisors and employees work side by side, which promotes trust and understanding. This analysis concluded that the strategies implemented by Southwest Airlines, does indeed fit the company strategy. Introduction This analysis is of Southwest Airline’s strategic controls and if those controls coordinate with the…show more content…
Organizational wise, Southwest Airlines has continued to be a success. A large part of this success stems from the culture and management of the company. Human resource plays a large role in any organization, as they are responsible for staffing and ensuring the highest quality personnel for particular job. However, at Southwest Airlines, human resources staffing is decided by other employees as well as managers. Potential employees are interviewed by current employees, and management, to determine if the potential candidate is not only a fit for the Southwest “family” but qualified as for the position as well. The primary concerns for Human Resources at Southwest, is ensuring the company spirit is kept alive. Southwest promotes a culture promotes empowering the employee, making work not only fun but safe. So far this practice has been working quite well. Southwest is a lean and efficient company, and the staff pull together to get a task or job done in a timely manner. These are the primary concerns of human resources. The cultural factors of the airline ties in deeply with the human resources component of this analysis. This portion will take a look at employee satisfaction, training, and attitudes towards the company. Employee satisfaction is high within the Southwest company. Employees have a high degree of confidence in their supervisors, and work is shared
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