Southwest Airlines Case Study

1716 WordsJun 24, 20177 Pages
Rollin W. King and Herb Kelleher founded the Southwest Airline; their main vision was to create short-distance flights at a lower cost. Therefore, Southwest Airlines’ main focus is to an unusually great degree of customer service and employee commitment. Consequently, their mission statement is “ dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company spirit” (Jackson, S. E., Schuler, R. S., & Werner, S. 2012). Every organization has its positive and negative. However, one of the most impressive in Southwest Airlines has been the company’s consistency in profit making since 1973. Most companies are unable to maintain a positive profit value over years, but that has…show more content…
Therefore, it is imperative to state that Southwest is a learning organization by cause of their managers striving to implement learning and activity that occurs everyday throughout all parts of the organization. Consequently, they have done an excellent job in the crafting of the airline’s strategy. “Southwest Airline has for a long period pursued a low cost/low price no fill strategy, which seems to have worked well for the company” (Gross and Schröder, pg. 16). “The crafting of the strategy involved incorporation of Southwest Airline’s mission, vision, and core values” (Crotts, Dickson, and Ford, 63). As a result, Southwest management deserves recognition for their unique way of crafting the company’s strategy to meet consumer and employee requirements, while ensuring that the shareholders benefit from their investment. The reason for that is that it shows the HR Triad feature (Roles and Responsibilities in training and Development). “As an organization begins to embrace the a philosophy of continuous learning and improvement, more active participation in the design and delivery of the organization’s training system by all stakeholders is seen as both desirable and necessary” (Jackson, S. E., Schuler, R. S., & Werner, S. 2012). B. Using Expectancy Theory, Explain How The Management Practices At Southwest Airlines Help Motivate The Company 's Employees To High Levels Of Performance. “Expectancy theory states that people

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