Southwest Airlines Cost Competitiveness

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Southwest Airlines has been in business for over 34 years. This airline strives on their customer service and the efficiency of their operations. They focus on the customer’s overall experience by making flights enjoyable. They achieve this by training their employees to understand the needs of the customer. The airline focuses on the customer enjoying their flight at an affordable price. One of the ways Southwest Airlines uses cost competitiveness to other airlines in their competitive strategy is that Southwest does not charge fees that other airlines do such as charging for changing flight fees, snack fees or carry on fees. Southwest uses quality of their flights by giving customers affordable flights. They allow for your
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