Southwest Airlines - Distribution Strategy Essay

Distribution Strategy WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment, Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare, short-haul, high-frequency, point-to-point carrier in America that is fun to fly (Cheng, 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the

Running Head: SOUTHWEST AIRLINE STRATEGIC CHOICE Southwest Airline Strategic Choice University of Phoenix STR/581 January 26, 2011 Southwest Airline Strategic Choice Southwest Airline is one of the most successful airlines. Southwest Airline success is because the airline stays on track with the company’s mission. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered while keeping cost low. Since September 11, 2001 many airlines have struggle

about marketing success stories, Southwest Airlines name is bound to come. The company is a perfect example of customer focused marketing that helped it become Number 1 airline and currently serves almost 18.2% of the market share. Southwest is the only airline to win “triple crown” for five consecutive years between 1992 and 1996 for customer satisfaction, on-time arrival and lowest level of lost baggage. Being an upstart company starting in 1971, the way Southwest has maintained growth and consistent

Statement The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Vision Statement At Southwest, we strive to be the new generation of flight transportation while providing luxury at a price anyone can afford. SOUTHWEST AIRLINE SWOT 1. Strength a. High

been around and have been popular in the United States for decades. It has been said that that mergers and acquisitions have contributed to the reconstruction of businesses during the 80’s and 90’s. The following is an analysis of a case study on Southwest and will address acquisitions, mergers, and restructuring. Acquisitions are popular in the United States and there are many reasons why a company decides to acquire another company. Companies will decide to acquire a business in order to increase

Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a regulated environment

Information systems development: AirTran uses Navitaire as reservations system vendor while Southwest uses Sabre to better accommodates international flights. Also, AirTran uses online travel agencies for ticket distribution while Southwest sells its tickets via telephone and its website. Management and strategy: Southwest airlines have a different approach in managing and training its employees. Also Southwest culture focuses on employees and customers having a good time while flying. AirTran believes

Introduction By October 2002, Southwest Airlines had apparently weathered the initial crisis to the airline industry that resulted from the September 11, 2001 ("9/11") terrorist attacks. Most of the large national carriers had experienced huge losses in demand, profitability and market share, while in contrast Southwest's low-fare operations had thrived, even in the face of declining earnings. Yet, only a year after the attacks, Southwest and the industry in general faced still unknown future

Successful Company: Southwest Airlines Eileen Bertera Southern New Hampshire University Executive Summary Upon review on a profile of a successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently has

Fuel Hedging in the Airline Industry: The Case of Southwest Airlines By Dave Carter a, Dan Rogers b, and Betty Simkins c a College of Business Administration, Oklahoma State University, Stillwater, OK 74078-4011, Phone: (405) 744-5104, Email: dcarter@okstate.edu b School of Business Administration, Portland State University, Portland, OR 97207-0751, Phone: (503) 725-3790, Email: danr@sba.pdx.edu c CONTACT AUTHOR: College of Business Administration, Oklahoma State University, Stillwater