Southwest Airlines Executive Summary

Personal consumption expenditure also increased in 1998 compared to 1997. Because the aging population will decrease the labor force growth, this will reduce the economy’s potential to produce. This will increase the cost of labor for the airline industry. Households in the Northeast and West spent more than the Midwest and South in 1995. Because regional spending patterns are partly determined by climate, spending by region is not likely to change in the years ahead. 4. Political/Legal Environment With the deregulation of the airline industry came the advent of hypercompetition and also a decrease in wages for airline industry employees. Censuses show a 10% decline in the relative earning of airline workers after deregulation. Excess government intervention will be the only thing that will inhibit the rapid growth effects of deregulation both domestically and internationally. 5. Global Environment Growth in international travel will be determined on the successful application of Open Ski legislation and other agreements with foreign governments and carriers. On June 16, 1999, the United States and the United Kingdom were on the verge of a break through in their negotiations on an open-skies agreement between the two countries. This would create an open and competitive environment in one of the world’s largest international aviation market. The European Community has been working on its own version of Open Skies deregulation. European regulation is a national

Currently, Southwest Airlines Company achieved the higher net income in 2013 and widened its field of operations by the integration with AirTran Airways. It seems Southwest’s business is going pretty well. However, there are numerous problems from competitors who will cause negative effect on Southwest’ market leader position and market shares. This marketing plan will make a careful analysis of the current activities of Southwest Airlines Company, and then this marketing plan will create how the company develop Southwest’s market leadership and higher market shares within 5years.

Southwest Airlines has been making changes over the past few years that helped them become the largest low-cost carrier in the United States. Most other airlines have been struggling to make it through this economy, but Southwest has found a way to thrive. The airline has dropped their prices and eliminated fees for extras that have allowed them to fill up most flights. One cost they continue to struggle with is offsetting the increasing fuel prices. This has caused some airlines to merge or sell the company to competitors.

An executive summary is a short section of a document that summarizes a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of what is covered in the major document, background information, concise analysis and main conclusions.

NAFTA renegotiations, beginning on August 16th 2017, includes digital trading on account of a rise in online sales. Digital Trading is defined as the “scale of consumer products on the internet and the supply of online services” (Lighthizer). The Digital Trading issue arose due to the fact that online sales have increased as well as the block that current tariffs that places online trading between NAFTA countries. This block occurs because a tariff is placed on imported goods. A tariff is basically a tax imposed on goods that are imported into a country, whereas duty-free means import goods are tax free (“tariff” and “duty-free”). The Canadian limit on tax free goods is the lowest in the world while the U.S has the highest (Alini). Furthermore, Mexico has a $50 duty-free threshold, Canada a $20, and the United States a $800 (Gillespie). This means that

This uncertainty has led to Bombardier’s struggling stock price and inability to release products in a timely manner. In order to cope with this uncertainty, Bombardier attempted to establish a favourable linkage with key elements in the environment by forming a formal strategic alliance. A $3.4 billion joint venture in Russia was created to reduce the uncertainty where both parties share the risks and costs of large projects. However, the economic sanction imposed by Canada on Russian companies, as well as the country’s political situation and weak economy has led to a delay on the production of 100 jets and various cancellations. As CEO Pierre Beaudoin stated, “the conditions are not right at this point” indicating the dire effects of the environment on profits (The Canadian Press,

Of course Trump is striving to put a 20% tariff on Canadian soft lumber. Historically Canadians have always sold a huge amount of their soft lumber to the United States up to 65%.

Unsurprisingly the US Steel industry was influential in Bush’s decision to erect trade barriers on steel imports, with their uncompetitive and politically sensitive nature proving to be a constraint on the Bush’s government’s free trade ambitions. Following a surge in foreign imports, the industry had been filing various anti-dumping cases – over one hundred in between 1999 and 2002 (Ho, 2003, pp12-13). Such pressures were solidified when the International Trade Commission ruled that imports has caused ‘serious injury’ to US steel producers (USITC, 2001). Adding further

Southwest Airlines is a passenger airline company that arranges and provides scheduled flights for passenger and transportation freight services. The company mainly provides, low-fare, point-to-point services all over the US and near-international markets. The headquarters is located in Dallas, Texas and as of December 2014, the company employed over 46,278 people. The company was founded by Rollin King and Herb Kelleher in 1971. Southwest was the first airline to introduce the frequent mile program. This took place in the mid 1980’s. This type of program allowed passengers to add up traveled miles to use later as credit on a future airline ticket. The traveled miles would add up and would also reduce the price of a ticket. Southwest created the idea of senior discount, fun fares and the fun packs. These were perks that attracted people from different age groups. When Southwest originally was incorporated, the idea was to operate in three cities in Texas, but after taking over Morris Air and TranStar in 1987, this gave them a cutting advantage in the airline industry.

The driving forces that are at work in the steel industry are foreign steel producers, new opportunities for the uses of steel, and growth in worldwide demand for steel. Although, the U.S. steel industry experienced some relief from the dumping of foreign steel producers, the dumping was still remained a force that was problematic in the steel industry. As seen above, the steel market is primarily controlled by the foreign steel producers. The anti-dumping and countervailing duty orders and suspension agreement, covering imports of hot-rolled steel in, was extended for 5 years to alleviate some of the harm resulting from the influx of steel in the U.S. market. This extension was initiated to help keep the surplus of steel products in the U.S. at bay. This particular driving force can and has adversely affected the steel industry.

Canadian officials point out that the new legislation "does not discriminate on the basis of ownership." If a Canadian company publishes a split-run edition in the US and does not include sufficient original content, the government will impose 80 percent tax on the Canadian edition. The US traditionally protects what it considers fragile industries such as lumber. Canada feels it has the same right to protect its fragile cultural industries. The US is the largest cultural exporter in the world with entertainment as the second-largest US export industry, after aerospace. Ironically, less than 2 percent of time on US television is given to foreign programming. (Rinaman,

American Airlines is looking to expand its market to more wealthy consumers by offering an excusive line of aircraft consisting mostly of first class and business type seating. This new model will be labeled under the title “Elite” and would market routes to and from major city hubs during heavy business traveling hours. American Airlines will position this service as the, “Black Jet” since that would be the standout feature of the aircraft. American can take advantage of its existing market base along with its frequent fliers to sell the experience of a flight experience beyond maximizing passengers. The target motto would be a “flight redefined.” American Airlines Elite would target business, first class, and frequent flying travelers.

When on vacation, the first people you deal with are the airline companies, yes this is the dreaded trip to the airport. Way to often people have their happy vacations ruined by inconsistent and unreliable customer service, making them late for flights because of long lines, slow service, and unreliable technology that is difficult to use. However, Southwest airlines is one company that is standing out above all others. Known for their outstanding customer service and “Bags Fly Free” campaign, Southwest has held their ground against rising prices in airline travel and continued to expand its reaches while at the same time attracting many satisfied customers. Southwest Airlines was founded on June 18, 1971 by Rollen King and Herb Kellener. The very same year, Southwest began its flights servicing Dallas, Houston, and San Antonio. Southwest quickly climbed the ranks within airline the industry and became the fifth largest US air carrier by 1998, carrying an average of 50 million passengers a year across the United States. From then on, Southwest soared above the rest of the mid-range air carriers, and continues to do so to this day. Southwest quickly became known for its innovation when it comes to customer service and satisfaction, and it is still well known today for its simple and convenient customer service. Southwest has also been deeply involved when it comes to their social responsibilities, taking action to be ecofriendly whenever, and wherever possible. (Avstop)

Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers. Its focus on advertising and public relations is directly related to its large size and it’s nationwide reach. Also, advertising and public relations are the

This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008, Southwest has continued to see strong revenue growth. Meanwhile, other companies were experiencing major losses and in some cases folding. Southwest Airlines has capitalized on the company’s strength of being the top low cost