Southwest Airlines

Southwest Airlines is well known that they have the best customer services. Their Golden Rule is “treat people the way you want to be treated.” The airline’s mission statement is posted every 3 feet at all Southwest locations. For example, one time the weather was bad, so passengers had to be on the plane for a long time. A frantic mother asked the flight attendant to get off the plane just a moment in order to buy food for her hungry toddler. The attendant didn’t let her out but went to buy food for her child instead. She came back to the plane with food for her kid and other four children as well. This flight attendant not only took care of some frantic parents and their screaming children

Harness Talent - Allows the research scientist to be vested in the development of new drugs and compounds. Finical rewards for product success and creation.

Has a custom built facility that houses research, development and production which ranks alongside comparable competitors

Southwest Airlines and United Airlines have been direct competitors in the airline business for a number of years. As time has passed, we have seen Southwest take a more Servant Leadership minded approach, while United decided upon a more traditional style of Leadership. From their mission statements, along with reviews from flyers and profitability, to the overall culture of the companies, we look to see how these two airlines compete, and which one comes out on top.

2. What do the results say about how firms in this industry can deliver strong financial returns in different ways?

Southwest Airlines is globalizing their company in order to reach a bigger market, and become competition for other companies. Southwest Airlines has already conquered the domestic market beating American Airlines, United, and Delta according to Fortune. Access to a new market is what motivated Southwest to globalize, they are expanding to the south of North America, with their new assets found in their acquired airline AirTran Airways (LeBeau, 4) . Southwest Airlines has brought low rates and a great experience to the domestic market, which was warmly received, they now plan to dip into global market to bring better service to all.

Another key strength would be its staff. The company was able to draw from a talented and experienced pool of workers within the automotive industry. This was made possible due to the concentration of automotive suppliers located within the Rio Grande Valley both within the United States and Mexico. The company is able to draw from the employee’s vast experience allowing the company

How has SWA (a) responded to the “Shuttle By United” initiative (half page 5 points); and (b) what assessments can be made about SWA’s market and financial position on competitive routes based on 1994 4th quarter results (half page 5 points)?

-Capabilities: When the company grew to 2 employees, there were about one third that had PhDs from scientific disciplines such as biochemistry, molecular biology, protein chemistry, and immunology. They were all strongly attracted to cutting edge, product-oriented research.

Opportunities include huge market, no competition for at least three years, potential huge margin, good marketing strategy.

Strengths include highly innovative product (main competitive advantages over debeaking arriving into savings from reduced cannibalization, trauma

In this section, we have listed and discussed our recommendations to the company, in order to overcome its main weakness, and to grab hold of its opportunities. We have suggested three

can bring fresh ideas as well as external expertise to the company and make more

an idea is of academic interest only when judge in isolation and is inert, until combined with the other factors to create an opportunity.

–This topic pertains to an assessment of whether an entrepreneur has sufficient resources to launch the proposed venture.