Southwest Airlines

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| 2012 | | Southwest Airlines Megan Wilson | [The Future of Southwest airlines] | Good Evening board members and staff, I am Megan Wilson, the Chief Executive Officer (CEO) of your company, Southwest Airlines. We have gathered here this evening to take a look at the current position of our company, how we are measuring up to our competition, and what I am proposing we do to continue our success within our future. First I will start off with the mission of our airlines, as many of you know it is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Our mission to our employees is to be committed to provide our employees with a stable work…show more content…
The other program we offer to our customers is our rapid rewards program. Currently our customers are able to earn points off which they can convert to free flights based off of how frequently they fly and also how often they purchase things with our partners such as the restaurants they choose as well as their hotel stays. Although our company is currently in a good financial position we always need to be one step ahead of our competition. With our economy still in a poor financial state, our customers are looking to us for their vacations and receiving the best bang for their buck. What do I mean by this you might ask? Many people don’t want to spend as much on their flight as they are for their actual vacation and therefore are looking for the cheapest flight. However, when it comes to flying they want to receive the best service and don’t want to feel like their quality of their flight is being set on the back burner just because they have paid less. With that being said the first thing that we need to do is expand our flights from departing out of 37 states to departing out of all 50 states and even expanding into other countries. If we aren’t able to travel to the same airports as our competitors than we will never be able to compete with them. Therefore, this is the most crucial change and expansion that we need to make within Southwest. The other proposal that I

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