Southwest Airlines : History Of Northwest Airlines

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I. Introduction
A. History
Two Texas businessmen, Herb Kelleher and Rollin King, created southwest Airlines in the summer of 1971 ("History Of Southwest Airlines."). The company initially started off by only providing services to passengers travelling within the state of Texas to the cities of Dallas, Houston, and San Antonio ("History Of Southwest Airlines."). Southwest quickly expanded after experiencing rapid success in those three cities and they now service 96 different destinations in 41 different states as well as Washington D.C. and Puerto Rico (Southwest Corporate Fact Sheet - Corporate Fact Sheet - Southwest Airlines Newsroom."). One of the reasons that they became so popular so quickly was their creation of the frequent flier
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Tickets are only available for purchase through their company website. A search on any of the large travel websites such as Orbitz, Travelocity, or Kayak would return no results for Southwest flights. By controlling every facet of operations and ticket selling, it has enabled the company to offer lower prices than their competitors. This strategy of low fares paired with a focus on outstanding customer services, has made Southwest into the largest airline company in America. The company also boasts the largest fleet of Boeing jets in the entire world.
B. Present Conditions
Southwest just recently made an effort to become more of an international company. In 2011, they bought out AirTran Airways, and have been working the past few years to fully integrate AirTran and Southwest into a company that is one and the same. Beginning on July 1, 2014, Southwest began offering international service to Cancun, Mexico City, Cabo, Aruba, Montego Bay, Nassau, and Punta Cana (Southwest Corporate Fact Sheet - Corporate Fact Sheet - Southwest Airlines Newsroom."). These international flights are the first by the company but likely won’t be the last. In addition to adding international flights to their flight schedule, Southwest has also been trying to shift away from the low fare reputation that customers and competitors associate with the
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